As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure…
The campaign was the catalyst for the government’s decision to appoint a suicide prevention minister and launch the Global Ministerial Mental Health Summit.
When I was a plump young prole myself in my first job, it was a very different social landscape.
Guests can learn sustainability tips and how to create sustainable cocktails at home.
Parent Snap expects another fall in user numbers next quarter.
Procter & Gamble chief brand officer Marc Pritchard revealed this morning at the ANA Masters of Marketing Conference what the Cannes Lions’ CMO Growth Council will do to help brands find new ways to drive growth. The council, which was announced in April and is made up of 25 marketing chiefs across all categories, developed…
Learning to play guitar poses unique challenges for sight-impaired people. Their practice sessions are frequently interrupted as they refer to braille instruction books for the correct chord progressions. Of course, audio courses are available, but those can be pricey and difficult to navigate. To address such issues, Samsung and Cheil developed a free guitar instruction…
Film
LiveRiga
Advertising Agency:DDB, Riga, Latvia
Creative Director:Vairis Strazds
Film Director:J?nis Nords
Account Director:Didzis Paeglis
Senior Account Manager:Ance J?kabsone
Copywriters:J?nis Nords, Laura Ziemele
Designer:Peteris Lidaka
Producer:Augustinas Katilius
It’s been 11 years since TV rather begrudgingly adopted Nielsen’s commercial ratings currency, and despite all the noise being made about the inadequacies of the entrenched audience-measurement scheme, the industry’s Acme Problem persists.
If the term “Acme Problem” is unfamiliar, it’s because we just made it up. A nod to Wile E. Coyote’s inexplicable brand loyalty to the manufacturer of the shoddy rocket skates, anvils and catapults that were forever causing him grievous bodily harm, the metaphor seeks to contextualize the self-defeating behaviors that are forever blowing up in the face of the TV industry. Compromised metrics that offer about as much protection from ratings erosion as an umbrella provides in the face of a plummeting boulder, the C3 ratings currency and the slower-burning fuse of C7 have done almost nothing to offset the ad-obliterating ravages of the DVR.
Time-shifting and rampant commercial avoidance have wreaked havoc on the hoary ad-supported TV model, and while C3 and the enhanced C7 metric have helped a handful of already high-rated shows win back a good deal of impressions that would otherwise be lost to the predations of the DVR, the currency hasn’t had much of an impact on the business as a whole. And as ad-skipping continues to accelerate, what was originally designed as a stopgap measure is proving no more efficient than holding up a tiny sign that reads “Eep!” right before gravity sends the cartoon coyote careening to the canyon floor.
It’s been 11 years since TV rather begrudgingly adopted Nielsen’s commercial ratings currency, and despite all the noise being made about the inadequacies of the entrenched audience-measurement scheme, the industry’s Acme Problem persists.
If the term “Acme Problem” is unfamiliar, it’s because we just made it up. A nod to Wile E. Coyote’s inexplicable brand loyalty to the manufacturer of the shoddy rocket skates, anvils and catapults that were forever causing him grievous bodily harm, the metaphor seeks to contextualize the self-defeating behaviors that are forever blowing up in the face of the TV industry. Compromised metrics that offer about as much protection from ratings erosion as an umbrella provides in the face of a plummeting boulder, the C3 ratings currency and the slower-burning fuse of C7 have done almost nothing to offset the ad-obliterating ravages of the DVR.
Time-shifting and rampant commercial avoidance have wreaked havoc on the hoary ad-supported TV model, and while C3 and the enhanced C7 metric have helped a handful of already high-rated shows win back a good deal of impressions that would otherwise be lost to the predations of the DVR, the currency hasn’t had much of an impact on the business as a whole. And as ad-skipping continues to accelerate, what was originally designed as a stopgap measure is proving no more efficient than holding up a tiny sign that reads “Eep!” right before gravity sends the cartoon coyote careening to the canyon floor.
MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These three animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.
MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These three animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.
MADE IN PRISON is a tailor-training initiative by Turtle Fashion, one of the leading menswear brand in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These three animated films aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.
The company’s relationship with Carat, McCann and JWT will not be challenged by the growing trend.
Visitors can learn about the history of gin in London and learn how to craft a festive beverage.
Guests can get involved in a hands-on flower design workshop and sit down for a Champagne-paired meal.
There are few life events more significant than having a child and buying your first home. Getting there, however, can be a little difficult, especially for young Americans. If you need to read something scary this Halloween, just pick up any recent study on the student debt default bubble. Since its founding in 2006, Credit…
Instead of creating a traditional advertising campaign, FCB Amsterdam chose for easyJet to sponsor one Holland’s biggest speed skating teams to win the orange hearts of the Dutch. The film is the start of the sponsorship, which shows how much the speed skating team and the flight crew of easyJet have in common. From innovation, efficiency as their focus on female empowerment. During the film we see both team working simultaneously towards the start of their flight; both on the runway as on the ice.
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