Mar
21
Faber-Castell: Super True Gel, 2
Posted in: Uncategorized
Mar
21
Lazy Coffee: Crime and Punishment
Posted in: Uncategorized
When you work for a long time, it often happens that your strength is ebbing away and you just want to screw everything and go to bed. But a cup of coffee can save the situation and help to finish the job well.
Mar
21
Lazy Coffee: War and Peace
Posted in: Uncategorized
When you work for a long time, it often happens that your strength is ebbing away and you just want to screw everything and go to bed. But a cup of coffee can save the situation and help to finish the job well.
Mar
21
Lisa Garcia Quiroz, Magazine Publisher, Is Dead at 57
Posted in: UncategorizedAt Time Inc., Ms. Quiroz launched People en Español and Time for Kids and spearheaded the company’s diversity and arts philanthropy initiatives.
Mar
21
‘Blurred Lines’ Verdict Upheld by Appeals Court
Posted in: UncategorizedA three-judge panel upheld the finding that the Robin Thicke song infringed on the copyright of Marvin Gaye’s “Got to Give It Up.”
Mar
21
Shoe startup Allbirds pushes a sneaker made from eucalyptus in new campaign
Posted in: Uncategorized
In a saturated sneaker market, San Francisco-based Allbirds opened two years ago with a new offeringa running shoe made of wooland quickly won fans with its innovation. Now the brand is pushing a new sneaker, made from eucalyptus fibers and called the Skipper, and a quirky brand campaign to go with it.
The marketing effort comes via Opinionated, the new Portland, Oregon-based agency helmed by advertising vet Mark Fitzloff and hired by Allbirds in November.
“It’s a great opportunity for us to make sure everybody knew Allbirds not just as a wool shoe company but rather one committed to innovation with materials,” says Julie Channing, VP of marketing at Allbirds.
Mar
21
Instagram Users Can Now Add Hashtag and Profile Links to Their Bios
Posted in: UncategorizedBiographies on Instagram profiles became a lot more useful with Wednesday’s addition of hashtag and profile links. Instagram said in a blog post that users can now tap Edit Profile and go to their bio sections to take advantage of the new features. The Facebook-owned photo- and video-sharing network will provide a list of recommended…
Mar
21
Spark Foundry USA Hires Exec to Oversee Its Entire Digital Offering With Focus on Ad Tech
Posted in: UncategorizedSpark Foundry USA today announced the appointment of Joe Kowan in the new role of executive vice president of digital solutions, precision and technology. Spark said Kowan will oversee its entire digital offering, with a specific focus on the media agency’s precision, ad-tech and data-enabled media work. Based in Chicago, Kowan will also help expand…
Mar
21
How a Product Evangelist Can Take Your Brand to the Next Level
Posted in: UncategorizedThe Apple Worldwide Developers Conference (WWDC) is coming up in a few months–June 4, to be exact–and Facebook’s annual F8 is shortly after that. Have you ever wondered how they select their partners to highlight during their keynotes? If not, you’re likely missing out on one of Silicon Valley’s least-kept secrets. For brands looking to…
Mar
21
Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science
Posted in: UncategorizedBiotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed. Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts…
Mar
21
Watch the newest ads on TV from T-Mobile, Match, IHOP and more
Posted in: Uncategorized
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: IHOP really, really wants you to realize that you can order omelettes with pancakesor pancakes with omelettesat IHOP. HBO promotes its Judd Apatow-directed documentary “The Zen Diaries of Garry Shandling.” And T-Mobile hypes the fact that you can get a free season of MLB.TV, so you can “stream your team anytime from almost anywhere,” when you join T-Mobile.
Mar
21
Shazam and Glenlivet partner to bring back coded single malt
Posted in: UncategorizedShazam and Glenlivet have launched The Glenlivet Code, a limited-edition single malt whisky and the latest in its annual release of “mysterious” bottles.
Mar
21
Burger King: Whopper Discretion Advised
Posted in: Uncategorized
While others play it safe by cooking their burgers on flat top grills, the King likes his grilled to perfection over the open flame. So why is it that millennials don’t know this simple, yet drastic, difference? Because the only thing they know about fire is how to do stupid $H!T with it. Let’s show them you don’t know what you’ve got until it’s gone. Only customers over the age of 18 will be aloud to purchase the Whopper.
Mar
21
Personalized Lollipop Services – 'Face Licker' from Firebox Turns Your Mug into a Sweet Treat
Posted in: Uncategorized
(TrendHunter.com) The ‘Face Licker’ service from Firebox is a new way for consumers to purchase confections that are personalized to their liking without having to do any of the work themselves.
The…
Mar
21
‘Westworld’ and ‘Cobra Kai’ to Have Premieres at the Tribeca Film Festival
Posted in: UncategorizedThe festival’s TV lineup will include multiple world premieres and appearances by Evan Rachel Wood, Ralph Macchio and Antonio Banderas, among others.
Mar
21
How to Choose the Right Celebrity Endorser for Your Brand
Posted in: UncategorizedSome of the most iconic advertisements of our time have featured celebrities endorsing brands and products. “Mean” Joe Greene was famous for his hall of fame football career, but arguably as well known for his “Hey Kid, Catch” Coca-Cola commercial. In the 1990s, supermodel Cindy Crawford remade Pepsi’s image in a Super Bowl ad. Michael…
Mar
21
Why SXSW Started an Awards Program Recognizing Immersive Experiences This Year
Posted in: UncategorizedOver the past few years, brands have ramped up the number of immersive experiences at South by Southwest in Austin, Texas. So it makes sense that the festival would seek to recognize that work. This year, SXSW created a new awards program, the SXSW Creative Experience Arrow Awards. “SXSW has long hosted awards for technology…
Mar
21
Fleet Foxes and Jackson Hole: How a Tourism Ad Got the Perfect Soundtrack
Posted in: UncategorizedThe Jackson Hole Travel and Tourism Board is celebrating spring with a soaring new ad from Colle McVoy, set to the 2008 Fleet Foxes song “Sun Giant.” Part of the Wyoming town’s “Stay Wild” campaign, the 90-second spot features a montage of striking footage featuring local fauna–bears, beavers, moose and more–alongside nearby sights–stately mountains, hot…
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