Hasta La Creative!

When you hear a poem in an ad, especially a Super Bowl ad, it’s usually a safe and licensed choice lifted from the long-dead likes of Whitman or Frost. But Coca-Cola went a different direction with its Super Bowl ad, building it instead around a lovely and original poem about inclusiveness, identity, individuality and, yes,…

Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute. Later this week, NBC Olympics will begin showcasing content from Pyeongchang, South Korea–videos and visuals such as highlights, summaries, previews, medal counts and athlete bios–on…

Snap shares soared by about 20 percent Tuesday on the strength of its unexpectedly upbeat quarterly report. Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public last year.

The company reported fourth-quarter results as Wall Street was looking for signs of life from an app that struggled at points last year. Now, it has 187 million daily active users, up from 158 million a year ago. Also, its $286 million in revenue beat analyst expectations by more than $30 million, a turnaround form the third-quarter when Snap fell short of Wall Street’s forecasts.

Snapchat closed the year with $825 million in revenue, which was double the revenue of 2016. Even though the quarterly report provided a lift to Snap’s stock, to the tune of more than 20 percent in after-hours trading, the company still operates for a loss and has yet to turn a profit, depsite the revenue bump. It had a net loss of $3.5 billion last year.

Continue reading at AdAge.com

O campeão está de volta em meio a duas recentes trapalhadas em segurança da informação: o app Strava oferecendo localizações secretas de bases militares e os papéis do governo da Austrália achados em um móvel antigo vendido numa loja de antiguidades, em caso que está sendo chamado de The Cabinet Files. No programa de hoje, …

> LEIA MAIS: Mupoca #079 – Delete depois de ouvir – as trapalhadas em segurança da informação

Heat welcomed six senior hires to the New York office it launched back in May of 2016.

Group creative directors Jeff Leaf and Robert Balog, head of business leadership Leyland Streiff, head of public relations Emily Hodkins, global business director Sara Daino and head of team design Christine Cifra joined the agency.

“Since joining in September, our expansion has skyrocketed. Much of which has been due to the high level of talent joining Heat and spreading the word,” Heat New York general manager and principal Katie Klumper said in a statement. “Thriving at the intersection of business strategy, technology and creative, our agency has spurred great interest in the market – attracting today’s top experts across disciplines. We’re not trying to be for everyone. But for those who have the creative craft and growing desire to have a greater impact on business – Heat is the place to be.”

Leaf and Balrog arrive from Ogilvy & Mather New York, where they served as group creative leads on such accounts as Nestlé waters and Dupont and will work alongside Heat New York head of creative Evan Slater who joined the agency as an executive creative director early last year.

Streiff also arrives from Ogilvy, where he most recently served as global managing director on the BlackRock and iShares accounts. Before joining Ogilvy & Mather as a marketing manager in 2010, he served as an account supervisor with DDB.

Hodkins arrives at Heat from Anomaly, where she also served as head of public relations. Prior to joining Anomaly in that role in 2015, she served as director of communications for Droga5.

Daino joins the agency from BBDO New York, where she spent the past year and a half as account director on Lowe’s, American Family Insurance and Operation Hope and three years in the role at Translation before that, working on Jeep, DSW and State Farm Insurance.

Cifra arrives at Heat from 360i, where she served as head of creative talent. Prior to that she served as creative operations manager for Kirshenbaum Bond Senecal + Partners.

The New York offices of MullenLowe went through a small round of layoffs this week.

The move affected approximately 10 people and, according to our sources, applied to about 7 percent of total staff.

An agency spokesperson declined to comment.

A couple of parties tell us, however, that the layoffs occurred across departments and levels. And according to the initial tipster, the creatives affected were all women.

The reasons for the move are unclear at this time. The larger MullenLowe U.S. network has been quite active on both the creative and media fronts as of late; this week the Los Angeles office released its first campaign for Whole Foods, and late last year MullenLowe Mediahub was part of the team that won Ulta Beauty’s U.S. business along with McCann.

MullenLowe New York also continues to produce noteworthy work for client JetBlue, including last August’s effort that centered on kitschy “office souvenirs” for people who really need to take a vacation.

David Benioff and D.B. Weiss are jumping from one storied Hollywood franchise into an even bigger one. After the Game of Thrones creators finish the HBO drama’s final season, which will air next year, they’ll write and produce a new series of Star Wars films, Lucasfilm announced today. The new Star Wars films will be…

(TrendHunter.com) American studio Schwartz and Architecture created a nature-integrated home in Northern California. The design is named the ‘Lichen House’ after Ramalina Lichen, a lace-like green plant…