Hasta La Creative!

(TrendHunter.com) Technology equipment with personalized functionalities is becoming more required as consumers spend increased time in digital spaces, so concepts like the Adobe Keyboard are come about. Created with…

Direct Marketing, Design
Dri Dri

We didn’t do a campaign, nor offered free samples. We also didn’t offer discounts. Our idea was to solve the issue with an innovation. Not exactly in the ice cream itself, but in the way it is consumed.?We developed a special ice cream cone with gutters that start at the top and go down to the mid-section, re-injecting the tasty Dr Dri ice cream back into the cone. Thus, no drop of the Dri Dri ice cream is wasted on the hands of the clients.

Advertising Agency:Y&R, São Paulo, Brazil
Creative Vice President:Rafael Pitanguy
Head Of Art:Felipe Pavani
Creative Director:Rafael Pitanguy
Creative:Natalia Silva, Raphael “Raphú” Oliveira, Tales Torres, Kleyton Mourão
Producer:Thaís Gordon, Natalia Vasconcelos
Client Services:Vivianne Brafmann, Heloisa Guimarães
Planner:Tatiana Tsukamoto, Paulo Vita
Media:Gustavo Gaion
Illustrator:Rodolfo Martins, Feppa Rodrigues
Head of Agency Production:Nicole Godoy
Agency Producer:Camila Naito, Anderson Rocha, Caroline Reis
Art Buyer:Monica Beretta, Stephanie Wang
Print Producer:Ronaldo Cavalcante
Film Production Company:Cine Cinematografica
Director:Ivan Abujamra
Editing:Pedro Vand, Murilo Oliveira
Animation:Rodolfo Martins
Post Production:Cine X
Sound Studio:Coletiva

Empresa gravou vídeo em que funcionários respondem às perguntas sob a avaliação da “Ma?quina da Verdade”

> LEIA MAIS: Casas Bahia usa detector de mentiras para conquistar confiança dos clientes na Black Friday

(TrendHunter.com) These gift ideas for the sneakerhead include a wide range of styles that come from classic sportswear brands like Nike, Puma, and adidas, ones that were made in collaboration with musicians, artists…

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Yesterday the Federal Communications Commission released its final draft the exceptionally misleadingly titled “Restoring Internet Freedom” order. The FCC announced a December 14 vote on the order, which would do the opposite of restoring anything resembling freedom. The federal agency wants to vote to repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the internet.

If you’re reading this, chances are you’re already interested in the topic. Still, some quick background:

Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:

Continue reading at AdAge.com

PR, Mobile
Bbdo Canada

BBDO Canada created “Time$hits”, an original way to manage the agency’s timesheets, by inviting its staff to complete it directly from the toilets. Flipping this useless time spent on smartphones, into a benefit for the company.

Advertising Agency:BBDO, Toronto, Canada
Chief Creative Officer:Denise Rossetto, Todd Mackie
Vp:Chris Booth, Joel Pylypiw
Associate Creative Director:Chris Booth, Joel Pylypiw
Production:Ricochet, Flare
Producer:Paul Fler
Editor:Jason Grebski
Sound Engineer:Mike Rosnick
Director Of Photography:Angel Navarro
1st Assistant Camera:Benjamin Wong
Sound Recordist:Stewart MacLean
Director:Jordan Dashner

Direct Marketing, Design
Dri Dri

We didn’t do a campaign, nor offered free samples. We also didn’t offer discounts. Our idea was to solve the issue with an innovation. Not exactly in the ice cream itself, but in the way it is consumed.?We developed a special ice cream cone with gutters that start at the top and go down to the mid-section, re-injecting the tasty Dr Dri ice cream back into the cone. Thus, no drop of the Dri Dri ice cream is wasted on the hands of the clients.

Advertising Agency:Y&R, São Paulo, Brazil
Creative Vice President:Rafael Pitanguy
Head Of Art:Felipe Pavani
Creative Director:Rafael Pitanguy
Creative:Natalia Silva, Raphael “Raphú” Oliveira, Tales Torres, Kleyton Mourão
Producer:Thaís Gordon, Natalia Vasconcelos
Client Services:Vivianne Brafmann, Heloisa Guimarães
Planner:Tatiana Tsukamoto, Paulo Vita
Media:Gustavo Gaion
Illustrator:Rodolfo Martins, Feppa Rodrigues
Head of Agency Production:Nicole Godoy
Agency Producer:Camila Naito, Anderson Rocha, Caroline Reis
Art Buyer:Monica Beretta, Stephanie Wang
Print Producer:Ronaldo Cavalcante
Film Production Company:Cine Cinematografica
Director:Ivan Abujamra
Editing:Pedro Vand, Murilo Oliveira
Animation:Rodolfo Martins
Post Production:Cine X
Sound Studio:Coletiva