Inside TV's Power Play to Target Audiences


Rival TV titans including A&E, CBS and Turner are considering banding together for a project, dramatically code-named Thor, to prove to marketers their commercials worked no matter where they ran on air. One goal is to break a stalemate that’s delaying TV’s crucial move into precision marketing.

It’s been about four years since TV networks set their sights on revamping commercials to compete better against digital by letting brands target audiences with more specific criteria than the traditional age and gender. This spring, several networks made some bold statements and took some big swings in the name of advancing audience buying on TV. But a power stuggle is holding back progress: TV networks are eager to sell targeted audiences, which allow them to raise prices on inventory, while buyers don’t want to pay more or risk their place at the table.

“We are the agents of our clients, not the networks, and we have to make sure we are not giving clients’ info away to them,” says Catherine Sullivan, president of U.S. investment at Omnicom Media Group.

Continue reading at AdAge.com

How to Create Digital Diwali Cards Online

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Diwali, is a combination of the words “deepa” which means “light”, and “avail” which means “row”. Dubbed as India’s biggest, brightest, and most important holiday, Indians celebrate this festival by lighting clay lamps outside their houses as a symbol of the inner light that shields them from spiritual darkness. Also known as Dipawali, this festival is very important to the Indians in the same way that Christmas is of great value to the Christians.

For more than a hundred years, Diwali has Sikhs, Jains, Buddhists, and Hindus joined in celebrating the Diwali festival regardless of the difference in faith practices. Indeed, it lives true to the term “festival of peace” as it is an opportunity for all of us to reunite with our friends and family.

Digital Diwali Cards

When we are living thousands of miles away from our families, we opt to purchase digital Diwali cards that we can send to our loved ones. Fortunately, the worldwide web boasts of thousands of digital Diwali cards with different designs that anyone can freely choose. Of course, one way to make things even more special is by adding a personal touch and making your own digital Diwali cards. This gives us more room to share your artistic talent to the world.

For entrepreneurs, planning on establishing their own brand, Diwali festival presents an excellent opportunity since the message of this special holiday is sharing your light to the world and affirming that indeed there is a force far greater than your own that’s protecting you from negative spiritual energies. Strategically speaking, Diwali is also the time when people are in a very giving mood that’s why it’s the perfect time to push production to boost sales.

Making Digital Diwali Cards with the Use of Canva

Are you thinking of creating custom digital Diwali cards? Canva makes this possible for you. As a matter of fact, this amazing online platform helps you to produce personalized digital Diwali cards in less than five minutes. Follow these quick six step process below:

1. All you have to do is sign up for an account in Canva and you can start working once you are finished with the registration.
2. Click on the “invitation” design type and try not to be too overwhelmed with the hundreds of various layout options that the platform has to offer.
3. You can make it even more personalized by uploading your own photos. If you are not too comfortable with that, you can also opt for Canva’s available stock images.
4. Once you’ve chosen the images that you wish to use, you can start playing with the different filters and adding your greetings inside the card.
5. You also have the freedom to tweak the fonts, background, and the color theme to add more flair to your digital Diwali cards.
6. Canva also offers you the freedom to kick it old school and have the cards printed, or go for a farther reach and send the digital Diwali card to friends and family through the different social media platforms!

Below are 10 Diwali Card Designs just for you. Download and if you want to add your name, or photo then customize it with Canva’s simple drag-&-drop feature. Design your custom Diwali card here.

 

Canva Diwali Card

Canva Diwali Card

Canva Diwali Card

Canva Diwali Card

Canva Diwali Card

Canva Diwali Card

Canva Diwali Card

Canva Diwali Card

The post How to Create Digital Diwali Cards Online appeared first on DesiCreative.

Customizable Consumer Laptops – The 'Pi-Top' Modular Laptops are Inexpensively Priced (GALLERY)

(TrendHunter.com) Customization is key when it comes to technology these days, which is something that the ‘Pi-Top’ modular laptops put front and center for consumers to take advantage of. The ‘Pi-…

The New Washington: ‘The New Washington’: Breitbart in the White House

In this week’s episode, Charlie Spiering, a White House correspondent for Breitbart News, spoke to The Times about how he does his job, what he makes of the controversy surrounding his employer and more.

Get To Aha! Takes A Look At Positioning in the 21st Century

It’s been over 40 years since Al Ries and Jack Trout published the much-lauded book “Positioning: The Battle For Your Mind.” The marketing world (and the rest of the world) sure has changed since then. So Andy Cunningham, in her new book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition, freely admits […]

The post Get To Aha! Takes A Look At Positioning in the 21st Century appeared first on Adpulp.

Collapsible Muscle-Massaging Rollers – The Neofit Roller Compacts Down to be Used During Travel (GALLERY)

(TrendHunter.com) Foam rollers are an essential piece of equipment to use after a workout to keep your muscles loose and to release tension, so the Neofit Roller comes as an efficient option that will let you…

WORKSHOP9: Pisa Menos – Facebook do planejamento à mensuração

Dia 11 de novembro, das 10h às 19h, em São Paulo. Inscreva-se!

> LEIA MAIS: WORKSHOP9: Pisa Menos – Facebook do planejamento à mensuração

Harvey Weinstein Ousted From Motion Picture Academy

In an emergency session brought about by the recent public accusations, the board voted to remove the mogul whose studios won more than 80 Oscars.

The Winners Are Here: The 5 Best Ads From U.S. Hispanic Awards


2. Netflix/Narcos Season 2 promotion “Spanish Lessons,” by Alma: The Omnicom shop’s promotions for Netflix series “Narcos” about drug lord Pablo Escobar won 10 Lions at Cannes. Polar says “Spanish Lessons,” in which the show’s lead actors teach their most-used Spanish phrases like Escobar’s “Coma mierda,” is fun and all about entertainment, while at the same time solidly building Netflix’s business.

3. Major League Baseball’s “Ponle Acento” (“Put an Accent on It”), by LatinWorks: Recognizing that 27 percent of the league’s players are Hispanic, and that correct spelling of many of their names calls for accents and tildes, LatinWorks added an accent to the MLB logo, and to players’ names on the back of their jerseys.

“It brings awareness to something that could be completely lostthe way we write Spanish words,” Polar says. “This campaign feels like recovering not just the accents, but identity. Even though it’s a little [accent] sign, it means a lot.”

Continue reading at AdAge.com

The Winners Are Here: The 5 Best Ads From U.S. Hispanic Awards


2. Netflix/Narcos Season 2 promotion “Spanish Lessons,” by Alma: The Omnicom shop’s promotions for Netflix series “Narcos” about drug lord Pablo Escobar won 10 Lions at Cannes. Polar says “Spanish Lessons,” in which the show’s lead actors teach their most-used Spanish phrases like Escobar’s “Coma mierda,” is fun and all about entertainment, while at the same time solidly building Netflix’s business.

3. Major League Baseball’s “Ponle Acento” (“Put an Accent on It”), by LatinWorks: Recognizing that 27 percent of the league’s players are Hispanic, and that correct spelling of many of their names calls for accents and tildes, LatinWorks added an accent to the MLB logo, and to players’ names on the back of their jerseys.

“It brings awareness to something that could be completely lostthe way we write Spanish words,” Polar says. “This campaign feels like recovering not just the accents, but identity. Even though it’s a little [accent] sign, it means a lot.”

Continue reading at AdAge.com

Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars?

At Wal-Mart, you save money and live better. At Stein Mart, saving is a beautiful thing. You can sense the difference well before the sliding doors open. To compliment the brand’s new TV spot, Stein Mart launched a four-city mobile fitting tour in Charlotte, NC on Oct. 7 featuring a custom-wrapped Airstream trailer equipped for […]

The post Runway? Hallway? Does It Really Matter When You’re Saving Hundreds of Dollars? appeared first on Adpulp.

Moderation-Requiring Wine Glasses – The Pythagorean Wine Glass Will Empty if Filled Too Much (GALLERY)

(TrendHunter.com) Pouring yourself a large glass of wine after a long day is a common practice for many as a way to relax and unwind, but the Pythagorean Wine Glass is designed to help ensure that you don’t…

Modular Collapsible Kitchens – 'The Liberation of the Kitchen' Project Features Flexible Fixtures (GALLERY)

(TrendHunter.com) Living spaces are shifting in design to be focused more on fluid lifestyles, so ‘The Liberation of the Kitchen’ project identifies how product design is also evolving to offer users a…

Mamilos 124 – A Importância do Brincar

Brincar é uma expressão e ela vem de diferentes formas em diferentes etapas da vida. Einstein, por exemplo, dizia que brincar é a forma mais plena de fazer ciência. A criança não vive pra brincar, ela brinca pra viver, o brincar é o eu e o mundo. A partir do brincar que o ser humano […]

> LEIA MAIS: Mamilos 124 – A Importância do Brincar

Heard the One About Asia’s Comedy Scene? First, You’ll Need a Permit

Comedians in some Asian countries must have their scripts approved while finding creative ways to joke about sex and politics so as not to offend the government.

Add Value Or Be Labeled An Advertiser (Not In A Good Way)

TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn’t. Maybe life is circular, not linear. One thing that does not appear to be coming to an end is the endless onslaught of bad advertising. Many companies can’t waste their time and money fast enough on […]

The post Add Value Or Be Labeled An Advertiser (Not In A Good Way) appeared first on Adpulp.

Harvey Weinstein May Get Kicked Out of the Oscar Club

The academy has long insisted that professional achievement is what counts, but now it stands at a precipice, and Harvey Weinstein could change everything.

Arla: International Cheese Anthem

Arla’s Cheese man performs a sticky song with Finnish lyrics.

Arla: International Cheese Anthem

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Kal Kan / Whiskas: Do cats recognize their owner’s voice even after a long absence?

Ku-chan, 10 years old senior cat, is now living in the north of Japan His previous owner, Ono-san is currently living in the suburbs of Tokyo. It’s been about two years since they had separated from each other. Does Ku-chan still recognize the voice of Ono-san who had spent his childhood with?

The average lifespan of house cats in Japan is 15.04 years (According to the 2016 Survey). And more than 40% of cat owners in Japan live with senior cats aged over 7 years. Japan is said to have the longest life expectancy in the world, but human beings are not the only ones living longer in Japan. Cats’ life expectancy has also been increasing. For these reasons, a cat food brand KAL KAN(well-known WHISKAS worldwide) made this film to celebrate longevity with the theme of “The bond cultivated between senior cats and their owners.”

??????????????????????????? – KAL KAN VOICE DELIVERY

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Topman: #DontBottleItUp

CALM: PRE REVEAL

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CALM: THE REVEAL

Video of CALM: THE REVEAL