Hasta La Creative!

Twitter recently lost the streaming rights for some NFL games to Amazon, and Jack Dorsey got kind of defensive when Martin Sorrell asked him about it at Dmexco today by saying that the “conversation” will still be on his platform even if people are watching the game elsewhere.

This is exactly why it never made sense to stream games on Twitter in the first place, but whatever.

On that note, CP+B L.A. recently won some project work to promote the new Amazon/NFL partnership, and “Never Seen Before: Packers vs. Bears” is the first ad that the two parties have made together. It’s quite literal.

The David Attenborough jokes never get old, do they?

As noted, this is part of a project assignment. From the release: “Future spots will promote more ‘never seen before’ scenarios for when the Eagles meet the Panthers on October 12^th, and the Steelers face the Texans for a special Christmas Day game on December 25^th, all for the first time on the Amazon stream.”

Those should be fun. And if you missed it…

You have to squint at the end to notice it is on CBS also. And NFL network. https://t.co/hbDm51guXA

— Amol Sharma (@asharma) September 13, 2017

This was directed by Andreas Nilsson, the guy behind F&B’s “Epic Split.” Those Swedish connections are already paying off for CP+B.

Venables Bell & Partners launched an “Audi Orchestra” campaign for Audi centered around the brand’s sponsorship of the 69th Emmy Awards.

A series of three spots from VB&P promote the sponsorship with renditions of the theme songs from past Emmy nominees: Cheers, Star Trek and The Mary Tyler Moore Show. The catch? Each theme song is recreated via the engine sounds of the  Audi R8 V10 plus, Audi TT RS, and Audi SQ5, with some accompaniment.

It’s a simple approach that really hinges on and underscores the sponsorship relationship. Each spot identifies the show, year and award it was nominated for before concluding with the tagline, “Progress is celebrating performance.” A bit limiting of a premise, the results also vary from spot to spot, with the melodies harder to discern in some more than others.

“Over the last several years, the wide array of captivating television programming has re-engaged America, so we wanted to celebrate the progressive role television plays in our culture as the automotive sponsor of the 69th Emmy Awards,” Audi of America vice president, marketing Loren Angelo said in a statement. “The annual Emmy Awards are a recognition of the power of television. ‘Audi Orchestra’ pays tribute to three of television’s most memorable shows with an interpretation of each theme song uniquely performed by the engines of our Audi products.”

Credits:
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Justin Moore
SENIOR ART DIRECTOR: Avery Oldfield
SENIOR COPYWRITER: Adam Wolinsky
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
SENIOR PRODUCER: Matt Flaker
HEAD OF BRAND MANAGEMENT: David Corns
BRAND DIRECTOR: Jon Phillips
BRAND SUPERVISOR: Justin Wang
BRAND MANAGER: Casey Warendorf
BRAND MANAGER: Hope Stadulis
GROUP STRATEGY DIRECTOR: Tonia Lowe
SENIOR STRATEGIST: Mike Riley
BUSINESS AFFAIRS MANAGER: Sametta Gbillia
BUSINESS AFFAIRS MANAGER: Yelena Kompaneyets
CREATIVE RESOURCE MANAGER: Jennifer Zhu
PRODUCTION COMPANY: RadicalMedia LLC
DIRECTOR: Daniel Askill
PRODUCER: Kathy Rhodes
EXECUTIVE PRODUCER: Jim Bouvet
PRESIDENT: Frank Scherma
HEAD OF PRODUCTION: Cathy Dunn

EDITING COMPANY: Rock Paper Scissors NY
EDITOR: Lorin Askill
ASSISTANT EDITOR: Andrew Berner
MANAGING DIRECTOR: Eve Kornblum
PRODUCER: Lisa Barnable

MUSIC COMPANY: Human
PRODUCER: Kamela Anderson
COMPOSER: Daryl Pinsdorf
CREATIVE DIRECTOR: Gareth Williams

FINAL MIX: LIME Studios
AUDIO MIXER: Rohan Young
AUDIO ASSISTANT: Ben Tomastik
EXECUTIVE PRODUCER: Susie Boyajan
PRODUCER: Kayla Phungglan

VFX/FINISHING: MPC
VFX SUPERVISOR: Gizmo Rivera
VFX PRODUCER: Jamie Loudon
VFX ARTIST: Mercedes Paulino
VFX ARTIST: Vivian Wei
VFX ARTIST: David Ince
EXECUTIVE PRODUCER: Karen Anderson

TELECINE: Company 3
COLORIST: Stefan Sonnenfeld
SENIOR PRODUCER: Katie Andrews

Opera. It’s an art that’s considered old school and high culture. To truly appreciate it, you have to know a thing or two about classical music, or study up on the story and its history. As such, it’s a tough sell for younger audiences. But what sells better than sex? To promote the premiere of…

Chili’s Grill & Bar has hired 360i as its integrated media agency of record, the latest in a string of bets to spice up its business.

The move represents an expanded relationship for the agency and restaurant: Chili’s hired 360i as its digital marketing agency in early 2016, including creative and media, following a competitive review. The Dentsu Aegis Network-owned agency will continue to handle that part of the business, but will now also field integrated planning, communications planning and broadcast planning, buying and execution for the casual-dining chain.

Chili’s was impressed by 360i’s performance with search and the agency’s digital roots, exec VP-chief marketing and innovation officer Steve Provost said.

Continue reading at AdAge.com

Russia’s effort to influence U.S. voters through Facebook and other social media is a “red-hot” focus of special counsel Robert Mueller’s investigation into the 2016 election and possible links to President Donald Trump’s associates, according to U.S. officials familiar with the matter.

Mueller’s team of prosecutors and FBI agents is zeroing in on how Russia spread fake and damaging information through social media and is seeking additional evidence from companies like Facebook and Twitter about what happened on their networks, said one of the officials, who asked not to be identified discussing the ongoing investigation.

The ability of foreign nations to use social media to manipulate and influence elections and policy is increasingly seen as the soft underbelly of international espionage, another official said, because it doesn’t involve the theft of state secrets and the U.S. doesn’t have a ready defense to prevent such attacks.

Continue reading at AdAge.com

Chili’s Grill & Bar has hired 360i as its integrated media agency of record, the latest in a string of bets to spice up its business.

The move represents an expanded relationship for the agency and restaurant: Chili’s hired 360i as its digital marketing agency in early 2016, including creative and media, following a competitive review. The Dentsu Aegis Network-owned agency will continue to handle that part of the business, but will now also field integrated planning, communications planning and broadcast planning, buying and execution for the casual-dining chain.

Chili’s was impressed by 360i’s performance with search and the agency’s digital roots, exec VP-chief marketing and innovation officer Steve Provost said.

Continue reading at AdAge.com

Carolyn Everson, is on a mission to make Facebook safe for brands. Everson, the Facebook vp of global marketing solutions, has made the twin issues of transparency and brand safety a cornerstone of her talks with the advertising world for much of the past year.

Today, at the technology conference Dmexco, outside Cologne, Germany, Everson released an op-ed outlining the path forward for Facebook to address problems on both fronts, giving marketers reliable data about their ad campaigns and establishing content ground rules for the social network, especially in its new video hub called Watch. That’s where any video creators can host a channel for their show, and share in ad revenue just like on YouTube.

Here’s what Everson said today — and what we suspect she really means:

Continue reading at AdAge.com