VH: Skip the Lies

The new digital ads for VH Sauces are designed for YouTube and Facebook and feature relatable dinner drama moments that we all want to avoid come mealtime. From a child’s tantrum to the lies we tell when a meal is lacklustre, VH is giving Canadians the confidence to skip the dinner drama by serving up impressive meals that everyone at the table will love. The ads are designed around YouTube’s ‘Skip Ad’ button and Facebook’s sound-off video environment. On YouTube viewers have the option to ‘Skip the Drama’ or ‘Skip the Lies’. Within Facebook the videos point to the ‘mute’ option within the video to “Mute the Drama” and “Mute the Lies”.

VH | Skip the Lies (Demo)

Video of VH | Skip the Lies (Demo)

Red Cross: Africa – Guernica

Red Cross: Arab – Guernica

Deutsche Alzheimer: Emilio

Talking about uncomfortable topics with your family early on, may be more important as you think.

“Emilio” – Social Spot

Video of "Emilio" – Social Spot

Wendy's: Find the Burger

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch.

Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it.

Wendys Find The Burger Case Film

Video of Wendys Find The Burger Case Film

Fur for Animals: Neolithic Look

People who buy fur think they are very progressive and fashionable in buying such garments. They are in fact spending lots of money on the most antiquated attire of them all.

Fur for Animals: Slay

People who buy fur think they are very progressive and fashionable in buying such garments. They are in fact spending lots of money on the most antiquated attire of them all.

Fur for Animals: Stonehenge

People who buy fur think they are very progressive and fashionable in buying such garments. They are in fact spending lots of money on the most antiquated attire of them all.

Patrón Tequila: Patron x Guillermo Del Toro

Ads for the New Saw Movie Protest the Restrictions for LGBT Blood Donors

The Saw horror film series–and the upcoming eighth installment, Jigsaw, in particular–seems like an odd place to take a stand against restrictive blood donation rules, right? But Lionsgate is giving audiences a little wokeness with its torture porn by launching “All Types Welcome,” a campaign that serve as Jigsaw movie posters while also challenging current…

Selikow Joins DDB Chicago, Juniper Park/TBWA Hires Lang


DDB Chicago is appointing Colin Selikow as executive creative director on its Miller Lite and Mars Wrigley Confectionery accounts. Selikow is a veteran of Leo Burnett, where he spent the past 14 years and rose to creative lead on both Samsung Mobile and United Healthcare. His team’s Samsung film entitled “Ostrich” recently earned seven Cannes Lions. Prior to Leo Burnett, Selikow worked at BBDO in New York. Earlier in his career he spent five years in London at Collett Dickenson Pearce and then McCann Erickson. He began his career in his native South Africa at Hunt Lascaris AMC.

Continue reading at AdAge.com

Breaking News From the New Cold War: Facebook Ads Work


Facebook is under scrutiny for (among other things) allegedly selling political ads to the Russians, allowing people to set up fake accounts, and not properly monitoring the content posted by “fake” profiles. Wait. What?

The meta-country of Facebook

With a population of over 2 billion registered users, the meta-country of Facebook is the largest assemblage of digital citizens on earth. But make no mistake, Facebook is not a democracy; it is a for-profit corporation with a fiduciary duty to its shareholders. To that end, the proletariat is lorded over by an all-powerful algorithm that is continuously tuned to keep Facebook users inside their comfort zones.

Continue reading at AdAge.com

Watch the Newest Ads on TV From Ford, AT&T, Apple and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Apple serves up a product-porn spot for the iPhone 8, complete with sensuous close-ups and dramatic lighting. AT&T also presents its own ad for the 8, featuring a guy who contrives an excuse to gift and receive the phone thanks to a dubious relationship “anniversary.” And Ford debuts another in a series of ads for the 2018 Ford F-150 truckonce again with fast-paced narration by Denis Leary and cool motion graphics from production house Big Block. Meanwhile, in other news from the automaker: “Ford Backs NFL Players Over Trump.”

Continue reading at AdAge.com

Cardi B’s ‘Bodak Yellow’ Makes Its Move to No. 1

The rapper’s song displaced Taylor Swift from the top of the Hot 100 while Foo Fighters’ “Concrete and Gold” debuted at No. 1 on the album chart.

Unilever marketing boss Weed reveals 5C brand strategy

Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward.

Shell: Skydiving Car

Shell Helix – Parceria sem Limites I Making Of Carro Paraquedista

Video of Shell Helix – Parceria sem Limites I Making Of Carro Paraquedista

L'Oreal: IT Cosmetics founder Jamie Kern Lima refused to let 'no' stop her

L’Oréal is introducing a Founders content series timed to Women’s Business Day (Sept. 22).

Jamie Kern Lima, Founder, IT Cosmetics.

IT Cosmetics founder Jamie Kern Lima refused to let ‘no’ stop her

Video of IT Cosmetics founder Jamie Kern Lima refused to let ‘no’ stop her

L'Oreal: How Carol's Daughter founder Lisa Price turned her hobby into a major beauty business

L’Oréal is introducing a Founders content series timed to Women’s Business Day (Sept. 22).

Lisa Price, Founder, Carol’s Daughter.

How Carol’s Daughter founder Lisa Price turned her hobby into a major beauty business

Video of How Carol’s Daughter founder Lisa Price turned her hobby into a major beauty business

L'Oreal: How one of the world's biggest (and boldest) makeup brands got its start

L’Oréal is introducing a Founders content series timed to Women’s Business Day (Sept. 22).

Wende Zomnir, Founder, Urban Decay.

How one of the world’s biggest (and boldest) makeup brands got its start

Video of How one of the world’s biggest (and boldest) makeup brands got its start

ABTO: Donor Emoji

All the world can participated with a simple Tweet: #IAmADonor.

Learn more at: http://www.donoremoji.com/en

Donor Emoji – O emoji que pode salvar vidas

Video of Donor Emoji – O emoji que pode salvar vidas