Taco Mode Lets Hungry Lyft Riders Request a Taco Bell Stop

Category: Beyond Madison Avenue
Summary: Quick service chain Taco Bell and rideshare company Lyft have teamed up to offer riders Taco Mode, an in-app option to add a Taco Bell stop to their Lyft ride.

In addition, Taco Mode provides Lyft passengers the “ultimate Taco Bell experience,” which includes: a Taco Bell Lyft t-shirt…

Losing Hispanic Consumers? Don't Blame Trump, Blame Amazon


“You see this played up on social media, you see it on Univision or on Telemundo,” said Giovanni Villamar, managing director at Anomaly. “They cover this stuff, so I think there is a bit of a natural reaction to maybe just stay at home and do more online shopping.” In some cases, undocumented residents are sending other people out to do their shopping, according to the Hispanic ad agency exec who spoke on the condition of anonymity. “Those people that are not legal, that are in fear of being exposed and going out shopping at retail, are sending family members that are legal,” this person said.

The immigration debate is likely taking the biggest toll on sales along the border, said several experts. Isaac Mizrahi, co-president and chief operating officer of multicultural agency Alma and chair-elect of the Association of Hispanic Advertising Agencies, has not noticed a broad spending decline among Hispanics, but cautioned that the impact may be more severe where the population of undocumented Hispanics (by his count around 11 million) is higher.

Mexican residents could also be cutting back their cross-border shopping trips, hurting business at border-town malls. “There is a real Trump effect,” Lopez Negrete said. “For a lot of people from Mexico, they are saying, ‘You know what, we might not travel to the States for shopping.’ I mean, they are pissed.”

Continue reading at AdAge.com

Sunday Times of London Fires Writer Over Article Called Anti-Semitic

The column, by Kevin Myers, was framed as an attack on a campaign by women to close the pay gap at the BBC. It was later removed from the paper’s website.

MTV Mines the Past for Its Future: ‘Total Request Live’

Remember the “TRL” studio and crowds in Times Square? Music? Carson Daly? MTV hopes you do, and will tune in again.

‘The Emoji Movie’ Starts Strong as ‘Dunkirk’ Stays at No. 1

A panned animated film scored at the box office while “Atomic Blonde” sputtered, a reminder of the disconnect between critics and the masses.

Mediator: As Election Nears, German Media Braces for Devious Hacks

News organizations are treating the American election as a case study in how not to empower forces bent on manipulating the electorate.

Consumers May Be More Trusting of Ads Than Marketers Think

A study showed that certain tactics, like offering to match a competitor’s low prices, received the most positive reactions from participants.

Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling

Coca-Cola has launched a stop-motion animated ad, with the set and “characters” built entirely from recycled materials.

Your parental guilt trip of the day.

Oh, how many times have I given my own children “the finger.” Thanks for the find Sir Ernie.

Shots have been fired

Somebody has finally said what we’ve all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.

 

 

 

 

 

 

 

 

Dirt Devil: Exorcised.

Great spot. Great homage. Great production. And gee whiz, did I get a — wait for it — product benefit in there? I think I did. Thanks to Mumaw for pointing it out.

First Ever Barbie Ad — A simpler time to be sure.

I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.

AC #69 Now Available.

The Thrity Rooms To Hide In Addition.

John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no cursing and only minorly bothersome mouth sounds.

Give it a listen won’t you?

And stay tuned. ‘Coming in August 2011: The American Copywriter Reboot.

 

Click to preview book

 

Sharpie + creative + styrofoam = awesome.

Oh, Sharpie, you are so delicious.

Obviously, we are broken. But renovations are underway.

Under-construction
Hey gang: Sorry we’ve been away so long but rest assured, plans are being made to reboot, retool, rejigger and re-energize American Copywriter in 2012. We are working to make it easier for us to post and podcast and even easier still for you to be a part of the conversation and community.

Have a safe and restful holiday season and look for us next year. You don’t know how much JJ and I appreciate your support and we want to thank you so, so, so much for it now!

We’ll be back, when deadlines allow.

Tug and JJ

Auditory Feedback Fidget Toys – The 'Fidget Shuffler' Fidget Device Satisfies Needs to Play (GALLERY)

(TrendHunter.com) The market is being flooded with a variety of fidget toys that are all oriented towards helping individuals expel their need to fidget in a healthy manner, which the ‘Fidget Shuffler’…

Top 35 Photography Trends in July – From Zero Gravity Space Cameras to Ergonomic Camera Carriers (TOPLIST)

(TrendHunter.com) Imagine the feeling of pure magic that the original inventors of photography must have felt upon discovering that they could capture perfect facsimiles of the world around them — it goes to show…

Top 90 Autos Trends in July – From Corporate Go-Karting Tourneys to Attainable British Supercars (TOPLIST)

(TrendHunter.com) Quoth Sammy Hagar, “I can’t drive 55,” and if the same goes for oneself, then the July 2017 Autos trends are ideal reading. As summer enters its blistering zenith, hot rods fly…

Top 60 Social Good Ideas – From Gender Neutral Craft Beers to Subway-Style Pride Posters (TOPLIST)

(TrendHunter.com) With Pride Month celebrations going on throughout June, the July 2017 social good trends highlight many of the groundbreaking campaigns that were created to show support for the LGBTQ community.

As…

Top 35 Sneaker Trends in July – From Pride-Celebrating Skate Shoes to Revitalized Platform Sneakers (TOPLIST)

(TrendHunter.com) The summer often offers a variety of vibrant sneaker releases that bring life to seasonal ensembles, and these July 2017 sneaker trends are no exception.

Making use of a retro silhouette and old…