(TrendHunter.com) Located in Scandinavia, a series of green roof houses are making buildings blend seamlessly into the land, creating a look that’s reminiscent of the hobbit’s dwellings from The Lord of…
(TrendHunter.com) The rise in multi-national corporations and globalization requires that the modern worker be much more adaptable and this co-work space suits the needs of a more flexible, travel-focused worker.
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| THE ORIGINAL? Johnny Walker “Walker Tree” – 2006 “Whatever your dream. Keep walking” Source : Coloribus Agency : BBH London (United Kingdom) |
LESS ORIGINAL Unilever “Farewell to the forest” – 2015 “A tree may be safer in the city than in the rainforest. Let’s change this” Source : Coloribus Agency : David, Buenos Aires (Argentina) |
The Panama City Beach Convention and Visitors Bureau is looking for an agency to support its marketing, advertising and media buying efforts as the destination looks to strengthen year-round tourism so it’s less dependent on specific times of the year, like spring break.
Incumbent Fahlgren Mortine, which has worked with the bureau since fall 2009, intends to compete for the business, said Visit Panama City Beach President and CEO Dan Rowe.
RFQ responses are due July 25, with the expectation of bringing on an agency as of October 1, the start of the tourism group’s new fiscal year. The new agency will be expected to create and execute an advertising campaign, support strategy, handle media planning and buying and manage other marketing related-activities as needed, according to the RFQ document.
When people view their civic participation through the exercise of voting, political identity becomes a slogan, a brand, a fashionable sort of garment that loudly announces the colors of one’s own tribe. But what if people viewed their civic participation as a form of immediate subjective experience? For example, on any given the day, the money you spend or earn has an exponentially greater political impact than all the votes you’ve ever cast.
I often reflect on the Occupy Movement, and I eagerly await its eventual resurgence. What I remember most fondly are the artists, the musicians, the poets, the occasional Jeremiad, the drum circles, the howlers, the impromptu choral groups. Art gives us a chance to envision new modes of being, which is precisely what the current political moment calls for. As an immediate experience in our life, we need to demand a creative revelation, daily. No longer need we view ourselves as passive non-violent resisters of power, but rather as creative producers with our own tools and our own forces for change. We need not ask for justice when we can exact it, and we need not to protest power when we can take it. The convergence of artistic creativity and Direct Action will write the next chapter in the history of revolutionary progress, but only if we find the courage to make the necessary sacrifices.
— Reid Hardaway is an author and a freelance journalist.
The post Direct Action appeared first on Adbusters | Journal of the mental environment.
Rice. Cheap goods. Pointy hats. Christmas decorations. Fortune cookies!
Those are just a few of the stereotypes that pop into a Western mind when asked to think about Asia—and Asian products. To beat this stereotype, and demonstrate how diverse and innovative Asian countries really are, Singapore-based Tiger Beer partnered with Marcel Sydney to repurpose an old discount store, right in the middle of New York’s Chinatown.
Ready for a sunscreen-shitting seagull?
Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And his jury recognized plenty of brilliant work, including the Titanium Grand Prix winner, REI’s #OptOutside campaign.
But at the press conference announcing the winners, Hegarty didn’t open his remarks by talking about the top-notch work. He opened by mentioning a Nivea campaign that was so shockingly wretched, it’s a wonder it was entered at Cannes at all. In fact, it’s a wonder it’s not a parody.
The actress on playing a woman in recovery on “Mom,” wishing she were more like C.J. Cregg and being “5-foot-12.”
We spend a lot of time trying to discern the inner lives of our presidential candidates, even though what we find is in the eye of the beholder.
(TrendHunter.com) From streetwear-inspired fast fashion lines to fitted sock sneakers, the top June 2016 activewear ideas highlight the continued fascination with athletic-inspired apparel and its ability to resonate…
The people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: “Tell your friends it’s awful here.”
“We love to show off our island, but we don’t want it to be overrun with tourists,” explains Chris Staples, a Bowen resident and founder of Vancouver-based agency Rethink. “We want visitors, but only if they really ‘get’ what makes Bowen special.”
Nos últimos anos cada vez mais empresas têm se posicionado a favor da representatividade – mas são poucas as que realmente aplicam essas políticas internamente ou em seus serviços. E algumas até se recusam a adotarem a representatividade nas suas propagandas. A Microsoft não é uma delas – a dona do Xbox dará uma opção […]
> LEIA MAIS: Xbox Live terá opção de avatares em cadeira de rodas
Post originalmente publicado no B9
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For Keith Weed, advertising that takes progressive stances on gender issues is like spinner luggage: It makes perfect sense when you see it, but took far too long to happen.
The chief marketing and communications officer of Unilever is pushing to eliminate stereotypes from the company’s ads, but admits even some of his biggest brands have some heavy baggage on the issue. “Did Axe have stereotypical men and women?” he said. “Yes it did.”
In an interview with Advertising Age following his presentation at the Cannes Lions International Festival of Creativity, Mr. Weed talked about why Unilever is out to end gender bias in ads. He also outlined a new digital marketing training program for everyone from CEO Paul Polman on down, and why he still sees a need for digital specialists on brands in spite of it. He bemoaned the relative lack of creative quality in mobile advertising and said that while Unilever has made strides on such issues as viewability and ad fraud, he still sees plenty of room for improvement.
Chili’s is using a heritage vibe in a new campaign that reminds people — or even lets them know for the first time — how the major chain was started by “hamburger hippies.”
The restaurant’s big push, which begins Tuesday, comes as Chili’s takes a number of steps to try to reverse its sales declines amid a slump in the broader casual dining category it helped create.
Chili’s plans to increase its marketing spending by 16% this fiscal year after cutting spending by 7% in fiscal 2016, which ended on June 29.
The Panama City Beach Convention and Visitors Bureau is looking for an agency to support its marketing, advertising and media buying efforts as the destination looks to strengthen year-round tourism so it’s less dependent on specific times of the year, like spring break.
Incumbent Fahlgren Mortine, which has worked with the bureau since fall 2009, intends to compete for the business, said Visit Panama City Beach President and CEO Dan Rowe.
RFQ responses are due July 25, with the expectation of bringing on an agency as of October 1, the start of the tourism group’s new fiscal year. The new agency will be expected to create and execute an advertising campaign, support strategy, handle media planning and buying and manage other marketing related-activities as needed, according to the RFQ document.
From toothpaste brands to lipstick makers, marketers of consumer packaged goods are jumping at the chance to target consumers based on what they’ve bought before.
It’s historically been a challenge for CPG marketers to know exactly who their customers are, and thus difficult to aim ads at them. But retailers gather loads of data about their shoppers’ purchases. Now as real-world shopping data collides with location tracking and other technology, purchase-based advertising is becoming increasingly pervasive.
“The closer to the source the purchase data is, the better,” said Jonathan Opdyke, Co-Founder and CEO of HookLogic, which helps advertisers target audiences on retail websites. “Retailers are the definitive source for first-party purchase data, particularly around the granular SKU level data brands care about.”
Seeking to scale its ad business ahead of a much anticipated IPO, Pinterest said it’s updated its advertising strategy and will place more focus on expanding its keyword search and audience based buying offerings.
The move puts the company in a unique position to offer brands and marketers a home feed advertising solution — landing pages of Pinterest users — and a search product that sees more than two billion monthly searches.
The company is now offering its search inventory separately to advertisers, something it previously had not done before. More importantly, Pinterest’s head of global sales Jon Kaplan says the platform will feature the same kind of keyword based buying search marketers are familiar with — such as those found on Google — to be applied on Pinterest.
The July 4th fireworks may be over, but the retail fireworks are only about to begin as stores gear up for a back-to-school selling season that’s all the more crucial after recent weakness.
The coming weeks should see fresh campaigns from the likes of JC Penney, Old Navy and Kohl’s. Though all three brands told Ad Age they will market the back-to-school season, they have yet to divulge specific plans.
Sales for the back-to-school period, the second-most important shopping time of the year, are expected to rise a modest 2.6% over last year, according to eMarketer. After a lackluster holiday season and a first-quarter bloodbath across retail, clothing retailers in particular have their work cut out as consumers shy away from apparel in favor of experiences and electronics.
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Advertising Agency:MullenLowe, Ho Chi Minh City, Vietnam
Executive Creative Director:Carlos Camacho, Jaime Duque
Illustrator:Vince Low
Associate Creative Director:Maryzyle Galinato
Executive Producer:Jordi Sole
Lintas Brand Creative Director:Madhu Noorani
(TrendHunter.com) These June 2016 wellness trends range from dried salad snacks to innovative smartphone accessories that protect one’s device while tracking sun exposure and one’s overall skin health….
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