Transforming any Flat Object into a Table

Le projet SNAP de l’entreprise Be-elastic, actuellement en recherche de financement sur Kickstarter, permet de transformer tout objet plat en une table. Que ce soit une planche ou une veille porte le produit y ajoute des pieds sans outil ni gros effort.

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Colorblocked Parisian Fashion – Hans Feurer Captures Vibrant Womenswear for Vogue China Collections (GALLERY)

(TrendHunter.com) Kasia Struss dons a vibrant and colorblocked wardrobe in this Hans Feurer exclusive for Vogue China Collections. The image series is an ode to Parisian fashions and boasts a number of matching…

Faced With Muhammad Cartoon, D.C. Metro Bans Issue-Oriented Ads


Washington D.C.’s transit authority yesterday decided to ban all issue-related advertising on commuter buses and trains in the nation’s capital. The ban was prompted after the American Freedom Defense Initiative sought to place ads featuring a cartoon of Muhammad.

According to U.S. News & World Report:

The cartoon is a sketch by artist Bosch Fawstin of a turban-wearing, sword-wielding man saying “You can’t draw me!” It won a “draw Muhammad” contest in Garland, Texas, that was unsuccessfully attacked by Muslim-American roommates earlier this month.

Continue reading at AdAge.com

Broadcasters Return a Record Number of Low-Rated Series


TV’s ongoing ratings erosion has given a new lease on life to lightweight broadcast shows that in any other era would’ve ended up on the scrapheap.

According to Nielsen live-plus-same-day data, the Big Four broadcast networks this past season renewed more low-rated scripted series than ever before, as the average rating for a show picked up for 2015-16 was a 1.9 in the adults 18-to-49 demo. That marked a 5% drop from the year-ago 2.0 average and a 17% decline from the 2012-13 campaign’s 2.3 rating.

Going back to 2011-12, which also happens to be the last time a network averaged north of a 3.0 in the demo over the course of a broadcast season, the average rating for a renewed series was a 2.5.

Continue reading at AdAge.com

The Debunker: No, You Can’t Blame Your Belly on Traffic

A recent study found an association between traffic noise exposure and an increase in abdominal body fat. But it was only an association.




Dull Pre-Roll Ads Begone Thanks to BETC’s ‘Ad Filter’ for D&AD

If you’re sick and tired of the bland, insipid and often annoying pre-roll ads that are commonplace throughout the web these days, the folks at BETC and D&AD have cooked up something worthwhile in the wake of the latter’s 2015 awards show. The parties involved have unveiled the aptly titled “Ad Filter,” which replaces tired pre-rolls with some of the most memorable ads that happen to be past D&AD winners and will likely make you less inclined to hit skip.

The plug-in works for both Chrome and Firefox and once you hit the on switch, the usual bad pre-rolls get blocked in favor of some of the most classic ads in recent times, including Fallon’s Phil Collins-loving gorilla drummer for Cadbury and the Jean-Claude Van Damme split spot for Volvo. Olivier Apers, executive creative director at BETC Paris, simply states, “We wanted to demonstrate that people don’t hate advertising, they just hate bad advertising.” By trying to inspire a little creativity before people watch their video of choice, we say the ads–all D&AD affiliation aside–were wisely chosen.

Credits:

Advertising Agency: BETC / BETC Digital, France
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Alphons Conzen, Jonathan Baudet-Botella
Copywriter: Adrian Skenderovic
Development: Cogit
Motion Design: Raphaël Benhamou

Chip com radar do Google promete acabar com botões e interruptores

Project Soli

Project Soli reconhece gestos no ar. Conheça também a tecnologia flexível do Project Jacquard.

> LEIA MAIS: Chip com radar do Google promete acabar com botões e interruptores

Brainstorm9Post originalmente publicado no B9
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Long Live NY: Signature, 1

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Creative Directors: Miranda Gerlock-Dean, Josh Schildkraut
Art Director: Guilherme Racz
Copywriter: Lucas Oliveira
Art Producer: Cindy Pardy
Production House: Zombie Studio
Account Director: Laurie Newsome
Associate Account management: Charissa Jones

Long Live NY: Signature, 2

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Creative Directors: Miranda Gerlock-Dean, Josh Schildkraut
Art Director: Guilherme Racz
Copywriter: Lucas Oliveira
Art Producer: Cindy Pardy
Production House: Zombie Studio
Account Director: Laurie Newsome
Associate Account management: Charissa Jones

Badabulle: Flies

Baby’s room should always smell like a baby.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Hervé Riffault, Marcello Vergara, Olivier Desmettre, Fabrice Delacourt, Cedric Gueret
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
3D Illustrator: Franck Julia
Assistant Art Director: Antoine Dezes Richard
Account Directors: Eleonore Mabille, Imen Selaoui
Published: April 2015

Evian: Little big baby, 1

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby’s torso and head. A sort of live « before and after ».

Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director’s Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA
Released: April 2015

Evian: Little big baby, 2

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby’s torso and head. A sort of live « before and after ».

Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director’s Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA
Released: April 2015

Evian: Little big baby, 3

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby’s torso and head. A sort of live « before and after ».

Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director’s Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA
Released: April 2015

Evian: Little big baby, 4

The posters are designed to be displayed side by side, with an extensive media buying on closing doors in the metro and on elevators. The first visual shows apair of adult legs with a bottle of evian and on the visual next to it, we see a baby’s torso and head. A sort of live « before and after ».

Advertising Agency: BETC, Paris, France
Agency Management: Dominique Vérot, Marielle Durandet Gaelle Gicqueau, Charlotte Bals
Executive Creative Director: Filip Nilsson
Creative Director: Agnès Cavard
Creative Director’s Assistant: Felix Falzon
Copywriter: Valérie Chidlovsky
Photographer: Jean-Yves Lemoigne
Film Editor: Pierrick Guenneugues / Sparklink
Art purchase: Isabelle Mocq-Orain, Nathalie Gruselle
Agency Producer: Sarah Belhadj
Producer: Isabelle Severi / RITA
Released: April 2015

BBDO NY Takes ‘The Walk’ for Pedigree

BBDO New York launched a new online spot called “The Walk” as part of Pedigree’s global “Feed the Good” effort — which also includes efforts in Brazil and Australia.

“The Walk” follows a curmudgeonly (and apparently racist) old white man, who makes sure to lock his house up tight before venturing out for a walk with his mastiff. As he makes his way through a predominantly black neighborhood, he scoffs and glares at passerbys, and eventually approaches a young man walking his pitbull puppy. He initially gives the young man the same cold treatment he does everyone else in the community, but as the two dogs greet each other and become fast friends he can’t help but warm and soon the two humans have made a connection as well. Taking on racism is pretty ambitious for a dog food brand, and BBDO New York may have bitten off more than it can chew here as the implication that Pedigree helped mitigate racism feels forced, if not ridiculous — especially since the ad ends on a shot of the owner feeding the pitbull puppy Pedigree. While the message of dogs bringing out the good in people works well in the real-life story of the Brazilian ad and the less complex Australian scenario, it can’t help but feel a little muddied here. Still, BBDO’s “Feed the Good” campaign is doing a lot to shake up a tired category and we’re intrigued to see where the agency will take it next.

Credits:

Client: Mars/Pedigree
Title: “The Walk”

Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Greg Ketchum
Executive Creative Director: Tom Godici
Creative Director: Greg Gerstner
Associate Creative Director: Banks Noel
Creative Director: Andy Blood
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Director of Integrated Production: David Rolfe
Senior Content Producer: Sofia Doktori
Head of Music Production: Rani Vaz
Group Planning Director: Crystal Rix

Managing Director: Kirsten Flanik
Senior Account Director: Mark Mulhern
Account Director: Sally Nathans
Account Manager: Brandon Jansa
Account Executive: Rachel Greenlee

Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production: Anne Bobroff
EP / Producer: Caroline Kousidonis

Editorial: Whitehouse Post
Editor: Russell Icke
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon

Post Production: CarbonVFX
Colorist: Ben Gibbs
Lead flame: Matt Reilly
Flame Assistant: Joe Scaglione
Executive Producer: Frank Devlin
Producer: Bree Bracket

Music: Barking Owl
Audio Post: Sound Lounge
Mixer & Sound Designer: Tom Jurcarone

Famous Paintings Transformed into Batman Pop Art

Vartan Garnikyan est un artiste qui aime Batman et le fait savoir à travers ses oeuvres en reprenant de célèbres tableaux qu’il mélange à des éléments iconiques des films Batman. Ainsi la Joconde est transformée en un hybride sanguinaire du Joker incarné par Heath Ledger et le Cri de Munch par le Joker de Suicide Squad.

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Aged Victorian Editorials – The Let's Panic #2 Jeff Bark Photoshoot Channels Decades Past (GALLERY)

(TrendHunter.com) The Let’s Panic #2 photoshoot channels previous decades via models Molly Blair, Alexandra Elizabeth Ljadov and Valery Kaufman. Together the trio posed for photographer Jeff Bark who shot a…

Finalmente: Facebook se rendeu aos GIFs animados

giphy5

Agora você pode publicar todos os seus GIFs de gatinhos na timeline

> LEIA MAIS: Finalmente: Facebook se rendeu aos GIFs animados

Brainstorm9Post originalmente publicado no B9
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Volkswagen: Special feature

Advertising Agency: DDB Argentina
Executive Creative Director: Beto Cocito
Creative Directors: Bruno Macri, Juan Martínez
Agency Executive Producer: Claudio Migliardo
Assistant Producer: Michaela Picco
Executive Producer (Chicago): Diane Jackson
Account Director: Graciela Combal
Account Assistant: Manuel Quintana
Creative Manager: Pablio Banchieri
Production Company: Central Films
Director: Rodrigo Garcia Saiz
Executive Producer: Mauricio Francini
Post Production: Salado
Post Executive Producer: Federico Ameglio / Salado
Editors: Alejandro Pi, Mariano Baez
Post Production: The Mill Chicago
Post Executive Producer: Andrew Sommerville / The Mill
Post Producer: Samantha Letzler
Colorist: Luke Morrison
Lead 2D Artist: Randy McEntee
2D Artists: Michael Sarabia, Jonathan Freeman
Music: TDL Buenos Aires

Brazilian Symphony Orchestra: Class Of Classics

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Chief Creative Officer: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: João dos Santos, Augusto Correia, Igor Hermes
Copywriters: Leonardo Marçal, Guilherme Machado, Roberto Vilhena, Rodrigo Lopes
Illustrator: João dos Santos
Published: April 2014