Jack Link's Jerky: Messin' with Sasquatch – Fling it

Advertising Agency: Carmichael Lynch, USA

Jack Link's Jerky: Messin' with Sasquatch – Heads up

Advertising Agency: Carmichael Lynch, USA

CVV: Share, 1

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Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Márcio Juniot, Pedro Utzeri
Art Director: Rafa Oliveira, Vitor Menezes, Luis Paulo Gatti
Copywriter: Pedro Furtado
Art buyers: Stella Crippa, Mauro Moura

CVV: Share, 3

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Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Márcio Juniot, Pedro Utzeri
Art Director: Rafa Oliveira, Vitor Menezes, Luis Paulo Gatti
Copywriter: Pedro Furtado
Art buyers: Stella Crippa, Mauro Moura

CVV: Share, 2

Share with us what you can’t share with anyone else.

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Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Márcio Juniot, Pedro Utzeri
Art Director: Rafa Oliveira, Vitor Menezes, Luis Paulo Gatti
Copywriter: Pedro Furtado
Art buyers: Stella Crippa, Mauro Moura

Cite de l’Architecture et du Patrimoine: Bookshop

Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Studio 3D: Illusion
Published: May 2015

ALDI: Cockroaches

Advertising Agency: BMF, Australia
Executive Creative Director: Cam Blackley
Creative Directors: Cam Blackley, Alex Booker
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Planning: Ali Tilling
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Agency Producer: Jenny Lee-Archer
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Production co producer: Alex Hay
Post production: Method & White Chocolate
Music & Sound: Rumble
DoP: Pete Eastgate

Cite de l’Architecture et du Patrimoine: Cinema

Advertising Agency: Havas, Paris, France
Creative Director: Christophe Coffre
Art Director: Nicolas Harlamoff
Copywriter: Alain Picard
Studio 3D: Illusion
Published: May 2015

Homeless Haircut Projects – Mark Bustos Wants to Help Change the Way People are Perceived (GALLERY)

(TrendHunter.com) Mark Bustos is a hairdresser with an admirable cause. After visiting his homeland, the Phillipines, and experiencing a life-changing experience when he began cutting the hair of street kids, he…

Malaysians Seek Escape in Pulp Fiction as Government’s Grip Tightens

A new-style pulp fiction in Malaysia has tapped into a desire for escapism among younger Malaysians as their country has become more socially conservative.




Adland Live at Central Saint Martins – Show One

It’s a term that you’re unlikely to come across nowadays, but long ago in the history of advertising, Art Directors were once called Commercial Artists. Such language has become rather unfashionable in recent decades as ways of working change – as do agency models to reflect this. At Lowe Profero London, our Creative Department operates on a ‘Team” model, where we pair up a copywriter with an art director to tackle briefs together. However back in the Mad Men era of the 1950s, copy and art were considered different disciplines – often split between two separate departments with little to no communication. In the UK agency scene, Advertising Creatives come as a duo, providing a portfolio of ideas that reflects projects they have worked on together. This isn’t the case in other countries in Europe – such as France – where the “Creative Team” model simply isn’t in vogue.

The reason I’m considering the concept of the Commercial Artist and the way in which agency models change across the globe is because this week I’ve been at Central Saint Martins: Show One. This graduate fine art show was an incredible experience, illustrating the best of young British artists. It’s the 5th consecutive year that Mullen Lowe Group has partnered with prestigious Central Saint Martins, an institution that counts amongst its notable alumni list the likes of Laure Prouvost, John Galliano, Christopher Kane, Alexander McQueen and Ricardo Tisci. Producing some of the world’s most celebrated figures in both art and design, such a show carries with it a weight of expectation – something that those graduating will know only too well. Such artists are aware that this is their first formal opportunity to make a big impact, to build their reputation and establish themselves on the art scene.

Walking around the venue, one is immediately taken aback by the breadth and depth of ideas on display. This is true not only in terms of an almost unimaginable variety of form and craft, but of styles, themes, tones, impressions, methods and modes of production. The term that comes to mind is Alice in Wonderland; that’s exactly where you’re transported – a wonderland of juxtapositions – objects and experiences which shock and surprise. You enter a room stacked with TVs at one end, broken CDs on the floor, disturbed scrawlings on every surface of the walls. Around the corner, objects are melting to the sounds of EDM. Nearby hangs a tapestry, deconstructed Princess Mononoke montages, a dolls house, spools of thread winding their way across moss and pinecones and books bound by hand. Tanks of water gurgle menacingly as strangely illuminated debris bobs about, and the artist – a girl with a bright turquoise bob – graciously accepts compliments from visitors. Far across the building, a boy in a pink tracksuit makes music from the leg of a mannequin. It’s all real, but it feels like a dream. It feels like real art. It feels like a well of raw unprocessed stuff, bubbling up and percolating and drowning you with a thrilling rush to the head.

In 2011, Mullen Lowe created the #LoweNova Award, celebrating the most outstanding work that represents truly original creative thinking and execution. Out of 15 shortlisted from the final degree shows, there are only three Lowe Nova award winners handed out to students whose work represents truly the best of creativity. As commercial artists, there’s an enriching thrill of remembering what unconstrained art looks like – ads without briefs, without deliverables, without any aim other than to communicate and affect. And for me, it makes me consider the relationship between arts and advertising, how one is so intimately affected by the other. As creative advertisers, I believe our job is to surf the zeitgeist, to express ideas in new forms as new modes of communication make the transition into mainstream cultural consciousness. We surf those waves, looking for novel ways to express often old messages – new, better, aspirational – touchstones of the craft since the first drawing on a cave wall. Shows like these fill me with serenity and a wonderful sense of hopefulness for the talents who cut into dreams and extract raw handfuls of visions.

Plus, with everything for sale, I bought the coolest framed etching. Perhaps we’re all commercial artists, each in our own way.

Congratulations to shortlisted artist:
Dario Srbic, MA Photography
Alice Cazenave, MA Art and Science
Hugo Cantegrel, BA Fine Art: 3D
Inga Loyeva, MA Fine Art

Fine Art (Show One) is on display at Central Saint Martins 27-31 May; Design (Show Two), is up 24-28 June. Winners of the #LoweNova prize will be announced in June 2015.

BGH: Faster downloads, 2

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Sebastián Duccoli, Agustín Suarez
Copywriter: Juan Manuel Seillant
Art Director: Javier Agena Goya
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuzza
Agency Chief Producer: Leandro Puch
Account Director: Ana Bogni
Account Executive: Manuela Sorzana
Production Company: 4 Humans
Producer: Mariela Fabrega
Art Director: Javier Lourenco

Tide: Dinner

Sometimes a stain becomes too important.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Craetive Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Ammiel Fazzari, Matías Eusebi
Copywriter: Italo Canepa
Art Director: Javier Pizarro
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuza
Agency Chief Producer: Leandro Puch
Regional Account Director: Diego Feldman
Production Company: Brite
Photographer: Martín Sigal
Executive Producer: Guillermo Iriarte
Digital Retouches: Diego Esperoni

BGH: Faster downloads, 1

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Sebastián Duccoli, Agustín Suarez
Copywriter: Juan Manuel Seillant
Art Director: Javier Agena Goya
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuzza
Agency Chief Producer: Leandro Puch
Account Director: Ana Bogni
Account Executive: Manuela Sorzana
Production Company: 4 Humans
Producer: Mariela Fabrega
Art Director: Javier Lourenco

BGH: Faster downloads, 3

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Sebastián Duccoli, Agustín Suarez
Copywriter: Juan Manuel Seillant
Art Director: Javier Agena Goya
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuzza
Agency Chief Producer: Leandro Puch
Account Director: Ana Bogni
Account Executive: Manuela Sorzana
Production Company: 4 Humans
Producer: Mariela Fabrega
Art Director: Javier Lourenco

Tide: Talk

Sometimes a stain becomes too important.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Craetive Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Ammiel Fazzari, Matías Eusebi
Copywriter: Italo Canepa
Art Director: Javier Pizarro
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuza
Agency Chief Producer: Leandro Puch
Regional Account Director: Diego Feldman
Production Company: Brite
Photographer: Martín Sigal
Executive Producer: Guillermo Iriarte
Digital Retouches: Diego Esperoni

Tide: Work

Sometimes a stain becomes too important.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Craetive Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Ammiel Fazzari, Matías Eusebi
Copywriter: Italo Canepa
Art Director: Javier Pizarro
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuza
Agency Chief Producer: Leandro Puch
Regional Account Director: Diego Feldman
Production Company: Brite
Photographer: Martín Sigal
Executive Producer: Guillermo Iriarte
Digital Retouches: Diego Esperoni

Tide: Theatre

Sometimes a stain becomes too important.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Craetive Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Ammiel Fazzari, Matías Eusebi
Copywriter: Italo Canepa
Art Director: Javier Pizarro
Head of Art: Mariano Espagnol
Senior Art: Fernando Lanuza
Agency Chief Producer: Leandro Puch
Regional Account Director: Diego Feldman
Production Company: Brite
Photographer: Martín Sigal
Executive Producer: Guillermo Iriarte
Digital Retouches: Diego Esperoni

Windsor's Potato Chips: Begging for a Boot

Brand and Media Strategy / Creative Concept: IKON Group, Sydney, Australia
Production House: Precint

Windsor's Potato Chips: Spicy Stuff

Brand and Media Strategy / Creative Concept: IKON Group, Sydney, Australia
Production House: Precint