Apr
28
Live Nation Takes Control of Bonnaroo Festival
Posted in: UncategorizedThe largest music promoter in the world now has control of four of the top festivals in the United States.
Apr
28
A Writing Machine That Prints Selfies
Posted in: UncategorizedL’ingénieux Dmitriy Morozov (aussi connu sous le pseudonyme « ::vtol:: ») est l’auteur d’une invention impressionnante : « I/O », une machine à écrire SX-4000 trafiquée pour qu’elle puisse imprimer des selfies, instantanément, à partir de texte et caractères (ASCII system). Son imprimante a été introduite lors du 101 Festival à Saint Petersbourg.
Apr
28
Olhar Chivas leva binóculos a SP e Recife para inspirar com histórias de empreendedores brasileiros
Posted in: Uncategorized
Apr
28
YouTube Is Making Movies With AwesomenessTV, Original Series With Four of Its Stars
Posted in: Uncategorized
YouTube is entering the movie business.
The Google-owned online video service has signed a deal with DreamWorks Animation’s online video network AwesomenessTV to roll out several feature films over the next two years that will premiere globally on YouTube before hitting other distribution outlets that will potentially include movie theaters. YouTube expects to release the first of these films this fall.
“We work with amazing creators to make great short form content on YouTube every day,” Awesomeness TV CEO Brian Robbins said in a statement. “We think the platform is really ready for long form, so now we will make movies that will star YouTubers and premiere on YouTube. We will turn YouTube stars into movie stars.”
Apr
28
Brands Celebrate Cross-Device Choice Beyond Facebook, Google
Posted in: Uncategorized
Marketers know that consumers shift devices throughout the day, engaging with their brands by visiting a website, watching a video, downloading an app, making a purchase, or completing any other measurable conversion event. To reach these consumers wherever they are to drive brand interactions, marketers have long relied on deterministic, or login-based, approaches to reach consumers across devices.
But that approach is changing as a new method makes inroadsand allows marketers greater flexibility.
Deterministic has long been associated with the large social networks and Internet properties. These networks use consumer-provided data, including personal information such as phone numbers, home addresses, birth dates, family members’ names, interests, sexual orientation, political views and even medical history and credit card numbers. Solutions that rely on this kind of data have been thought to be the most accurate, so marketers bet on the deterministic model.
Apr
28
McDonald's: Dual Lane Drive-Thru
Posted in: Uncategorized
Outdoor
McDonald’s
Leo Burnett, London, has created a poster campaign to promote the Dual Lane Drive-Thru service at McDonald’s. Two different vehicles parked side by side, create one unexpected, humourous visual.
Advertising Agency:Leo Burnett, London, United Kingdom
Executive Creative Director:Justin Tindall
Creative Director:Adam Tucker
Art Director:Ed Tillbrook
Copywriter:Richard Ince
Apr
28
Parents Of Road Victims: An emoji crush
Posted in: Uncategorized
Film, Online
Parents Of Road Victims
Advertising Agency:Happiness Brussels, Belgium
Executive Creative Management:Karen Corrigan
Chief Creative Officer:Geoffrey Hantson
Creative Director:Niek Eijsbouts, Philippe Fass
Concept provider:Tom Galle, Paul Busschau
Copywriter :Niek Eijsbouts, Marnix Robyns
Account Management :Hans Smets
Agency Producer:Bart Vande Maele
Production Company::Rococo
Sound Design::Sonicville
Apr
28
Journalists Facing Biggest Threats in Recent Times, Advocacy Group Says
Posted in: UncategorizedAn annual report by the Committee to Protect Journalists said the threats, from nonstate actors and governments, were especially acute for freelancers.
Apr
28
True Wetsuits by Quiksilver
Posted in: UncategorizedLa filiale japonaise de Quiksilver a lancé un nouveau type de combinaison baptisé « True Wetsuits ». Celle-ci se présente sous forme d’un costume qui peut, selon la marque, aussi bien être porté au bureau et dans l’eau durant une session de surf, et qui sèche de manière quasi instantanée afin de reprendre la journée de travail. La collection est disponible sur le shop de la filiale japonaise de la marque.
Apr
28
Our Man in Tehran – Episode 6: Narrow Escape
Posted in: UncategorizedA social activist helps win a pardon for a condemned killer, who tries to use his second chance to rebuild his life.
Apr
28
Wang Jianlin, a Billionaire at the Intersection of Business and Power in China
Posted in: UncategorizedRelatives of some of China’s most powerful politicians and their business associates own significant stakes in companies of Wang Jianlin, Asia’s richest man.
Apr
28
After Deadline Blog: Bright Passages
Posted in: UncategorizedTime for a short break from faultfinding. Here’s a small sampling of sparkling prose from recent editions.
Apr
28
Abandoned Soviet Buildings by Rebecca Litchfield
Posted in: UncategorizedRebecca Litchfield est une photographe basée à Londres. Son sujet de prédilection est caractérisé par les bâtiments abandonnés, voire en ruines. Dans sa série intitulée « Soviet Ghosts » elle a immortalisé des bâtiments laissés à l’abandon à la suite de la chute de l’URSS. Ainsi ses clichés nous emmènent en Russie, en Bulgarie, en Allemagne, en Hongrie, en République Tchèque ou encore en Lettonie. Ces instantanés nous transportent dans des espaces où le temps semble arrêté.
Apr
28
Dell Debuts 'Future Ready' Campaign Aimed at Enterprise Market
Posted in: UncategorizedIn an effort to promote its technology solutions for the enterprise space, Dell is kicking off a new b-to-b campaign called “Future Ready,” created by Y&R New York and VML New York.
The multi-million dollar campaign debuts Wednesday during the PGA World Golf Championships with a 30-second TV spot called “Beat Again,” which shows how technology helps a little girl in need of a heart transplant receive a new organ from a donor.
“For companies to grow and thrive in the future, they need to take advantage of new opportunities for innovation,” said Liz Matthews, exec director-global brand at Dell. “Healthcare is an example of an industry that is on the forefront of innovation. The campaign really brings to life that technology story in a very human way.”
Apr
28
Bill Gates' Corbis Acquires Plaid to Bolster Product Placement in Social Media
Posted in: Uncategorized
Corbis, the stock photo and digital content company owned by Bill Gates, has acquired L.A.-based social influencer shop Plaid Social in its latest move to expand product placement and media buying services to social platforms.
“Content licensing is a tough business, so Corbis over the past seven years has actively pivoted toward the future where content becomes a marketing vehicle,” said Corbis CEO Gary Shenk. “We’re becoming a native advertising company.”
Corbis will integrate the five-year-old shop into Branded Entertainment Network, a service the company started last May for advertisers and media buyers looking to do product placement across film, TV, music and digital content.
Apr
28
Western Union Taps Jimmy Kimmel for Mother's Day Push
Posted in: Uncategorized
Western Union is tapping Jimmy Kimmel to create content about its money-transferring service for a Mother’s Day push. The paid skit, set to be featured in tonight’s episode of ABC’s “Jimmy Kimmel Live,” is meant to show how easy it is to send money to mom with Western Union’s mobile app and fast, convenient service.
Mother’s Day is a major occasion for the financial brand as people send cash to their moms from around the world.
“We’re focusing on sending the gift of cash to mom,” said Laston Charriez, senior VP-marketing for the Americas at Western Union.”‘Jimmy Kimmel Live’ serves the purpose of getting rich content to consumers in a different way. … It’s about surprising our consumers about the way that they can send money anywhere at anytime and pick it up all over the world.”
Apr
28
A repeating mistake / Tattoo à refaire?
Posted in: Uncategorized |
 |
 |
| THE ORIGINAL? Marley tattoo – 2010 Source : BadTattoos |
LESS ORIGINAL 98FM Radio Station – 2014 Source : Adforum Agency : Filadelfia (Brazil) |
LESS ORIGINAL Endless Pain Tattoo & piercing – 2015 Source : Adsoftheworld Agency : Revolution (Brazil) |
Apr
28
Impressive Volcano Eruption in Chile
Posted in: UncategorizedAprès un repos de plus de 40 ans le volcan Calbuco situé au Chili s’est brusquement réveillé provoquant une éruption spectaculaire. Bien qu’aucune victime ne soit à déplorer, les villes voisines ont néanmoins été contraintes d’évacuer plus de mille personnes. Les images capturées illustrent l’ampleur de cette explosion, transformant le paysage en un chaos de cendres.
Imgur.
Marcelo Ultreras.
Marcelo Ultreras.
Roger Smith.
Max Perez.
Time.
Roger Smith.
Reuters/Scanpix.
AFP/Scanpix.
Imgur.
Philip Oyarzo.
Apr
28
Amplifon: #bastaprovarci
Posted in: Uncategorized
Film, Online
Amplifon
Advertising Agency:Grey United, Milan, Italy
Executive Creative Director:Pino Rozzi, Roberto Battaglia
Associated Creative Director:Luca Beato
Art Director:Nicola Bolfelli
Client Service Director:Manuela Bandiera
Account Executive:Luca Mirmina
Digital Strategic Planner:Alas Gatti
Tv Producer:Carla Beltrami
Production Company:Filmmaster
Director:Gigi Piola
Music:Ferdinando Arnò
Apr
28
Sting Energy Drink: Conquer the day
Posted in: Uncategorized
Print
Sting Energy Drink
Advertising Agency:DDB, Manila, Philippines
Creative Director:Patrick Miciano
Art Director:Fini Mara, Adi Yapyuco, Cardy Santos
Copywriter:Denise Oyog, Kiten Capili, Maan Agsalud
Associate Cd:Cardy Santos, Maan Agsalud
Client Team Director:Vina Henson
Retoucher:Jun Dela Cruz
Illustrator:Peter Mutuc
Account Manager:Denise Banatin, Jackie Caruyan
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