Speaking of music, Cracker has a video out in support of their new album which just dropped called “Berkeley To Bakersfield,” which you can get on iTunes.
Sid Lee partnered with Fake Love to create an immersive installation for the launch of Tiffany & Co’s new “T” line. From the recap it looks as if the whole thing was a very New York glamour inspired installation that acted as a fully functional shop for visitors.
Carole Denis directs an epic spot Forest Essentials’ “Warrior Princess” for Wieden+Kennedy New Delhi. Mother Nature meets the legacy of Ayurveda. It features a power warrior woman preparing for battle. The scenery is quite beuaitful, too.
« Vous êtes-vous déjà demandé ce qui pouvait se passer dans la tête de quelqu’un ? » Voici la question à laquelle va essayer de répondre de manière amusante le nouveau film d’animation de Pixar, « Vice Versa », à travers une petite fille, Riley. Les émotions des personnages du film sont caractérisés par un quartier général, centre de contrôle de leur esprit. Sortie le 17 juin 2015
Voici une sélection de quelques-unes des meilleures illustrations réalisées par Adam Quest entre 2009 et aujourd’hui. Travaux personnels ou commandes de clients, ses illustrations présentent toujours un concept innovant liant métaphore et fait d’actualité. A découvrir.
Pour le catalogue de la FIAC, le studio de design russe The Bakery a conçu des marque-pages graphiques pour mettre en valeur les sensations tactiles du papier « Curious Matter » produit par Arjowiggins Creative Papers avec une imagerie inspirée des mines et des fossiles. Une impression sur papier brillant réalisée en Angleterre par Generation Press, à découvrir.
Photos by Lena Tsibizova.
Le cabinet d’architecture chinois Ministry of Design a été choisi pour concevoir cette galerie et l’office de tourisme de la municipalité de Tianjin. Vanke, le plus grand groupe immobilier en Chine, s’est alors occupé de bâtir ce chef d’oeuvre architectural.
Nicolas Ménard est un réalisateur et graphiste français basé à Londres. Travaillant avec les studios de production Nexus, il a récemment réalisé le clip de « Illuminate », une musique de l’artiste britannique Tourist. Cette vidéo d’animation conte l’histoire d’un homme confus après avoir reçu une lettre d’amour en coréen, lettre qu’il ne saurait lire, invitant à plonger dans un voyage graphique envoûtant.
La marque de montre suisse Mondaine vient de dévoiler sa nouvelle collection basée sur la célèbre typographie Helvetica inventée par le concepteur Max Miedinger. Pour l’anecdote, ce cru est le premier de la marque à arborer de manière figurative les chiffres du cadran. On dénote ainsi une réelle volonté de s’exprimer hors des sentiers battus.
Le TIME Magazine a récemment annoncé son top 10 des photos les plus puissantes de 2014. Avec nos technologies, la photographie continue de jouer un rôle de plus en plus important dans nos vies en nous connectant en temps réel à ce qui se passe à l’autre bout du monde. Parmi les tonnes de clichés qu’ils ont vu passer, ils ont voulu prendre le temps de s’arrêter sur 10 grands événements de cette année.
By Tomas Van Houtryve VII, California, November 2014.
By Massimo Sestini, Mediterranean Sea, June 2014 – Polaris.
By Nikita Dudnik, Russia, July 2014 – AP.
By Ross McDonnell, Ukraine, January 2014.
By Jerome Sessini, Ukraine, July 2014 – Magnum.
By Ellen Degeneres, The Oscars Ceremony, March 2014 – Reuters.
By Moises Saman, Iraq, August 2014 – Magnum for Time.
By Aniel Berehulak, Liberia, September 2014 – The New York Times / Redux.
By Tyler Hicks, Gaza, July 2014 – The New York Times / Redux.
By Whitney Curtis, Ferguson, August 2014 – The New York Times / Redux.
Category: Career Oxygen
Summary: If you think recruiters don’t have the time to properly read your cover letter, you’d be surprised. In fact, a cover letter says a lot about a person — after screening the resumes of potential candidates, hiring managers usually turn to cover letters to see if a candidate will fit into the company’s culture and whether their competencies match with those the business is seeking. Here are six of the most common cover letter mistakes to avoid if you want to pass the initial screening and improve your chances of being considered for a position.
There are plenty of pitfalls for brands on Twitter, but airlines have more difficulties to navigate than most. Air travel can be irritating and exhausting — and for some people, anxiety-inducing. Travelers tweet complaints about everything from bad food to cancellations, and their gripes can go viral fast, especially if they’re celebrities.
That’s what happened to Cathay Pacific this week after a rant by actor Seth Rogen. Another case involved JetBlue and a disgruntled YouTube star. And finally, there was a botched tweet from Malaysia Airlines — a company already in an incredibly tough position after two flights this year ended in disaster.
Here’s a look at how the carriers reacted, and how they (and other brands) might handle things better if they happen again.
Time Warner CEO Jeff Bewkes addressed the idea of eventual consolidation involving rival media companies CBS Corp. and Viacom Inc., while steering clear of any specifics.
When asked about the future of Viacom and CBS and whether they could combine with Time Warner, Bewkes said “they may want to be a merger partner for somebody or maybe even for themselves.”
“Whether they want to be for us, I don’t know if they do or not,” he said Thursday at a conference in New York sponsored by New York Times DealBook. “I know something about it, but I don’t want to talk about it.”
Despite advances in advertising technology, retargeting is far from an exact science. Ads that follow consumers who seem like good prospects are often actually hitting too late in the buying cycle, after the consumer has already made a purchase. (That’s how ad tech often determines that you’re a good prospect.) So retargeting can result in ineffective campaigns, often missing the mark on truly “in-market” shoppers.
To address these inefficiencies, the ad tech community has recently adopted the psychological concept of “priming,” in order to “pretarget” audiences. Marketers can now screen audiences to find the consumers that are in-market and have declaratively expressed their purchase intent. The net result is custom audience segments of consumers that are ready — or primed — to buy.
Priming, a term from the field of psychology, refers to an implicit memory effect in which exposure to a stimulus influences an individual’s behavior toward a later stimulus or event. The individual may be unaware that the first stimulus has influenced her response to the second stimulus.
Outdoor, Print
Hot Wheels
Advertising School:Brother Ad School, Santo Domingo, Dominican Republic
Creative Director:Lissette Guzman, Freddy Montero Galva
Art Director:Freddy Montero Galva
Copywriter:Lissette Guzman
(TrendHunter.com) Gifts for beer lovers can be as easy as swinging by the nearest liquor store and picking up a six-pack of the good stuff. However, if you want to get a little more creative with it, there are plenty…
(TrendHunter.com) These 2014 internet trends range from intentionally unattractive selfies to celebrity makeup transformations that will have one looking like their favorite star in mere minutes.
Though humorous…
(TrendHunter.com) The 2014 art photography trends point in the direction of challenging the norm, a concept that many artists and free-spirits tend to follow in order to encourage different perspectives. This year…
If you see this suburban family at your local Kmart, you’d better get out of their way.
Mom just got an email confirming their online holiday order is ready, thanks to Kmart’s free in-store pickup service. Now, nothing’s going to stop them from busting mad-ass moves as they strut across the parking lot and through the automatic doors to collect their discount merchandise.
The spot, by FCB Chicago, really shouldn’t work as well as it does. I expected it to fall flat, but it didn’t. Once the beat kicks in, the frenetic pace never lets up. The overblown earnestness of the actors—conveyed mainly through popping and locking, or something, and pouty hip-hop poses—is infectious (and a little bit frightening).
Mom’s frenzied hair flips and hyperactive hips reach a Miley Cyrus level of insanity. Dad’s all about the cool hand-jive. (Pump it, Pops!) And that baby, rocking those shades, looks—as one YouTube commenter succinctly puts it—”fly as hell.” At last, a tyke capable of taking out this little monster in a rattle battle.
Clothes, housewares, rotating disco-ball light—it really doesn’t matter what they bought. Let the ominous thump of DJ Milad’s “Just Got a Check” serve as a warning: There’s gonna be manically choreographed, bass-heavy bopping in the aisles, bitches!
Ferrero USA has tapped Interpublic Group’s Martin Agency as U.S. creative agency of record for its Tic Tac Mints brand after a six-month review. The agency will handle strategic and creative duties for Tic Tac, which spent about $13.6 million on measured media in 2013, according to Kantar Media.
The incumbent, Omnicom Group’s Merkley & Partners, had handled Tic Tac since 2004. It remains Ferrero’s agency of record for Nutella.
“We’re proud of the work we’ve done for Tic Tac, bringing it back into a strong position and we value our relationship with Ferrero — we wish them nothing but the best,” said Rob Moorman, CMO at Merkley & Partners.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
