Hasta La Creative!

Only one of the two UK agencies nominated for a Radio Lion at this year’s Cannes festival has walked away with an award.

What will it take for you to head North, put your ass one the line and take a stand?

From Adbusters #113: Blueprint for a New World, Part 2: Eco

YINKA DENE ALLIANCE, 2014

I get a lot of email notifications, but this one was different. It was from the Yinka Dene Alliance of First Nations. They’ve vowed to stop the bitumen pipelines from ever coming through their traditional territories. Then it hit me.

Without their consent, those pipelines – and all of that oil in the tar sands – can never make it to the sea. That makes this battle, the one they need us to join, the battle of our life time.

They’re building a network of people who they’re asking, when the time comes, to help them hold the wall.

If the tar sands really mean “game over” for the planet as climate scientists suggest, then the future of the whole world is hedged on whether or not we can win this one very important battle—one that takes on not only fossil fuel giants, but the underlying growth-at-all-costs paradigm.

So, what will it take for you to head North with your family, put your ass on the line and take a stand?

Source

The move brought Japan in line with the rest of the developed world, but Parliament left a loophole for the nation’s sometimes sexually explicit manga comics.

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In the new product design category this year, the Grand Prix was awarded to an unusual project to make jeans and other clothing recyled from plastic trash recovered from the ocean. Called “Raw from the Oceans,” the line is curated by singer Pharrell Williams for denim fashion brand G-Star Raw, working in collaboration with a company called Bionic Yarn and the Vortex Project. The effort was entered by G-Star Raw Amsterdam and FHV BBDO in the Netherlands.

Continue reading at AdAge.com

The rumors were true. Amazon, the nation’s largest online retailer, will now be selling its own smartphone.

At a highly-publicized event in its Seattle headquarters, Amazon CEO Jeff Bezos announced the Fire Phone, doubling down on the brand that the company also uses on its Kindle and TV streaming device.

“Probably the most frequent question I have been asked is, ‘Is Amazon going to build a phone?'” Mr. Bezos told the crowd.

Continue reading at AdAge.com

Entre as campanhas focadas ou ativadas via dispositivos móveis, o grande destaque de Cannes foi para o ‘reloginho’ da Nívea que ajudava a ficar de olho nos pequenos. Ele vinha encartado em anúncios da marca, podendo ser destacado para ser colocado como um bracelete nas crianças, e avisava os pais através de um app quando elas saiam de determinado raio de alcance.

Outra campanha fofa que mereceu o Leão de Ouro foi o Ursinho Elo, criação da DM9 para o Hospital Amaral de Carvalho. Cada ursinho era dado a uma criança que estava na área de isolamento do hospital, e ao apertar o bracinho, uma mensagem de voz, enviada através de WhatsApp pela família e pelos amigos do paciente mirim, era tocada no próprio ursinho.

Confira abaixo todos os vencedores da categoria. Os cases brasileiros aparecem em destaque.

Grand Prix

‘Protection Ad’, da Fcb Brasil  São Paulo para a Nivea (Brasil)

Ouros

‘Protection Ad’, da Fcb Brasil  São Paulo para a Nivea (Brasil)

‘Pay Per Laugh’, da The Cyranos Mccann Worldgroup Europe Barcelona para a Teatre Neu (Espanha)

‘Alvio’, da R/Ga New York para a Qol (EUA)

‘Racer’, da Google Creative Lab New York para a Google (EUA)

‘Offline Book’, da Ddb Group Singapore  para a Math Paper Press (Cingapura)

‘Sat-Jf14?, da Loducca São Paulo para a Record Collection (Brasil)

‘Elo Teddy Bear’, da Dm9Ddb São Paulo para a Amaral Carvalho Hospital (Brasil)

‘Bloody Tube’, da Bascule Tokyo para a Bascule Inc. (Japão)

‘Minute Of Silence’, da Ddb Group Melbourne   para a Rsl Australia (Austrália)

‘A Trip Out To Sea’, da Clm Bbdo Boulogne-Billancourt para a Guy Cotten (França)

‘The Kan Khajura Station’, da Lowe And Partners Worldwide Mumbai para a Unilever India (Índia)

Pratas

‘Catch A Plane’, da Leo Burnett Moscow  para a S7 Airlines (Rússia)

‘The Guardian Angel’, da Jwt Singapore   para a Association Of Women For Action And Research (Aware) (Cingapura)

‘Easy Way Lyrics’, da Loducca São Paulo para a Easy Way Language Center (Brasil)

‘Wake Up & Smell The Bacon’, da 360I New York para a Kraft Foods (EUA)

‘Babolat Play’, da Ogilvy France Paris para a Babolat (França)

‘Unlock Lessons’, da Y&R São Paulo  para a Vivo/Telefonica (Brasil)

‘Penny The Pirate’, da Saatchi & Saatchi Sydney para a Luxottica (Austrália)

‘The Goal Screen’, da MoodTbwa São Paulo para a Giraffas (Brasil)

‘Movie Emoji’, da Ogilvy & Mather Singapore  para a Singtel (Cingapura)

‘Written In The Stars’, da Akqa New York para a Akqa (EUA)

‘Moon’, da Ogilvyone Madrid para a Ing Direct (Espanha)

‘The Life-Saving Cable’, da Y&R Moscow para a Azerfon (Rússia)

Bronzes

‘Rip Curl Search Gps’, da Vml Sydney para a Rip Curl (Austrália)

‘Babolat Play’, da Ogilvy France Paris para a Babolat (França)

‘Food Photos Save Lives’, da Fcb New Zealand Auckland para a Unicef (Nova Zelândia)

‘Universal Typeface’, da Ddb Tribal Group Düsseldorf / Ddb Tribal Düsseldorf  para a Bic Deutschland (Alemanha)

‘Hairtagproject’, da Bbdo Proximity Thailand Bangkok para a The Lounge Hair Salon (Tailândia)

‘Friend Compass’, da Mccann London  para a Momondo Group Ltd (Reino Unido)

‘Rip Curl Search Gps’, da Vml Sydney para a Rip Curl (Austrália)

‘Glasses.Com For Ipad’, da Glasses.Com Draper para a Glasses.Com (EUA)

‘Video Stamp’, da Clemenger Bbdo Melbourne  para a Australia Post (Austrália)

‘Connected With Peru’, da Y&R Lima para a Movistar (Peru)

‘Smart Toys’, da Cheil Spain Madrid para a Samsung Spain (Espanha)

‘Protection Ad’, da Fcb Brasil  São Paulo para a Nivea (Brasil)

‘The Nike Sb App’, da R/Ga New York para a Nike (EUA)

‘Beats Music’, da R/Ga London para a Beats Music (Reino Unido)

‘Alvio’, da R/Ga New York para a Qol (EUA)

‘Racer’, da Google Creative Lab New York para a Google (EUA)

‘Dumb Ways To Die: Game’, da Mccann Melbourne  para a Metro Trains (Austrália)

‘Strip Commerce’, da Almapbbdo São Paulo para a Lojas Marisa (Brasil)

‘Messages’, da Jwt Mexico Mexico City para a Red Cross (México)

‘Android Kit Kat’, da Jwt London  para a Nestlé  (Reino Unido)

‘Killing Kennedy’, da Mullen Boston para a National Geographic Channel (EUA)

‘The Rolex Daytona Experience’, da Firstborn New York City, Ny para a Rolex (EUA)

‘Get Well Kit’, da Geometry Global Moscow / Ogilvy Commonhealth Moscow para a Sanofi-Aventis Group (Rússia)

‘Safe Driving Program’, da Leo Burnett Sydney  para a Samsung (Austrália)

‘Easy Way Lyrics’, da Loducca São Paulo para a Easy Way Language Center (Brasil)

‘Not A Stupid Cover’, da Dm9Ddb São Paulo para a Livraria Cultura (Brasil)

‘Game Of Phones’, da Havas Worldwide Australia Sydney para a Virgin Mobile Australia (Austrália)

‘Gt Ride’, da La Red Hamburg para a Kia Motors Europe (Alemanha)

‘The Samba Table’, da Almapbbdo São Paulo para a Ambev (Brasil)

‘Unselfie’, da Bbdo Guerrero Makati City para a Typhoon Yolanda Appeal (Filipinas)

Post originalmente publicado no Brainstorm #9
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Geometry Global, or the “recently merged entity of G2, OgilvyAction and JWTAction”, went all out to promote client Chivas 18/Hong Kong in this campaign specifically designed for distribution on Facebook.

While it initially appeared as three short films–each one celebrating a different modern, socially-conscious entrepreneur–you can now check out the whole thing at once.

You may note the complete lack of alcohol in this film. As the campaign itself notes, “Modern Gentlemen do not pursue material gains, but a legacy of changing the lives of others”. Understandable, then, that they don’t have the time or inclination to drink during the day.

The brand made a few cocktail suggestions for such gentlemen in the form of Facebook offers for drinks like “Lighten Up the Dark“, which sounds delicious if you like Cointreau.

Credits after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.

W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.”

Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journeyman,” with a self-described “not neat” style. “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?” is his very brand-appropriate motto for aspiring bartenders. None of this is evident in the spot, however, which keeps things simple.

“Young Gun” shows its titular character emerging from the back room to man the soda guns. He does so with extreme speed, albeit not great neatness, even managing to throw in some dance moves to the song “Love Me” by The Phantom while servicing a large group of drinkers. The approach is simple and straightforward, but it’s pulled off well and the results are entertaining. “We’ve cultivated a true appreciation for the brand by encouraging consumers to be exactly as they are, rather than pushing them to be something they are not,” Gwen Risdale, marketing manager for Southern Comfort UK, told Marketing Week. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

MacNeil/Lehrer Productions, the longtime owner of the program, is set to hand over control to the Washington, D.C., public broadcaster on July 1.

By the end of June, a team, led by the search company’s legal department, will start reviewing requests from Europeans to have web links removed from the site.