Hasta La Creative!

Mr. Sherwood was an investigative journalist and former Marine who made “Stolen Honor,” a 2004 film about Vietnam War veterans’ opposition to John Kerry.

Sir Martin Sorrell hailed “brilliant work for clients” as accolades for 47 agencies, including network of the year for Ogilvy & Mather, helped win holding company of the year for WPP at the Cannes Lions International Festival of Creativity 2014.

There was some disappointment at the Palais des Festivals in Cannes Saturday night, as juries in two of the five categories set to be awarded decided not to award the top prize, a Grand Prix.

Jury members for the film craft category recognizing technique in film and for the branded content and entertainment category decided that while the work was good, nothing was exceptional enough to be given the top prize.

Behind the Branded Content & Entertainment Jury

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The innovation jury awarded their Grand Prix to a giant, high tech selfie in the form of a sponsor’s pavilion at the Sochi Olympics that generated 3D images of people who snapped and uploaded their own headshots that were then posted onto the side of the building.The sponsor, Russia’s wireless marketer MegaFon, also got to showcase its mobile technology. The entry “Megafaces Pavilion at the Sochi 2014 Olympic Games” was the first Grand Prix ever won by Russia, and the first from an architecture firm, Asif Khan Ltd. In London.

WHAT IT IS: Inspired by the notion of selfies, MegaFone’s pavilion was built with the capability to show enormous 3D images of the selfies people shot of themselves in one of seven photo booths by the pavilion, or in one of the photo booths that traveled to 30 cities in Russia so that even people who didn’t go to the Olympic Games could participate.

One thing the jury really liked was the way the pavilion project blurred the lines between digital and real experiences, a trend for the future.

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An emotional data-driven experience, “Sound of Honda — Ayrton Senna 1989,” and Harvey Nichols’ cheeky multi-awarded “Sorry, I Spent It on Myself” campaign earned the Grand Prix in the titanium and integrated categories, respectively, during the 2014 Cannes Lions International Festival of Creativity.

What they are: The “Sound of Honda” was created out of Dentsu Tokyo and recreated racecar driver Ayrton Senna’s 1989 record-setting lap during the Japanese F1 circuit in Suzuka in a mesmerizing sound and light-filled installation. The installation was built using real data recorded with the brand’s “Internavi” telemetry navigation system, first launched more than 20 years ago in Honda vehicles. The data was translated into racecar sounds that were then combined with lights and a real racetrack to simulate Mr. Senna’s original drive.

Harvey Nichols’ “Sorry, I Spent it on Myself,” created out of Adam & Eve DDB, has been the unexpected favorite of this year’s show, also earning the top prizes in Promo/Activation, Press and Film. The effort cheekily embraced consumer selfishness and included print ads, a TV spot and a quirky line of cheap branded gifts — from paper clips to bags of gravel — sold at the store itself. The idea was that by buying cheap gifts for everyone else, shoppers would have funds to purchase more expensive gifts for themselves, presumably, at Harvey Nichols.

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With a huge audience but declining ad revenue, the company is pinning its revival on a constellation of sites, where news and advertising intertwine.