(TrendHunter.com) When Sarah Lovrien set out to photograph Alexandra Rabe for an exclusive C-Heads editorial, she aimed to capture the spirit of a hopeless romantic.
To do so, Rabe was outfitted in sensual lingerie…
New York-based design agency HUSH wrote, directed and produced the above brand video for Lyve, a “highly-anticipated personal content solution.”
In the video, a father is seen unpacking moving boxes and discovers an old photo album. The mother, meanwhile, uses Lyve to synchronize photos and video in one location — the LyveHome. It’s a demonstration of how we used to collect and store memories, and how it has evolved with technology. In the process, Hush also demonstrates “the full range of capabilities for Lyve’s apps and the LyveHome, as the mother…utilizes Lyve to consolidate photos from various devices and cameras and effortlessly scrolls through them on all her devices, including a television.”
“Building a brand story around a scary proposition like losing cherished digital memories would have been an easy road to take – but Lyve is about so much more,” writes HUSH in a press release. “Instead, we worked with Lyve’s team to celebrate the way we capture, store and rediscover our personal digital content and to leverage the emotional impact of every photo, every video – every memory.” Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Voici les nouveaux locaux du célèbre café : Starbucks, conçu récemment et placé à Downtown Disney, à Orlando en Floride. Réalisé par David Daniels, ce Starbuck offre une décoration et un confort important. Chaque détails est pensé pour que le client se sente comme chez lui et qu’il vive une véritable experience.
Does advertising still produce a long-term sales lift like it did decades ago despite years of media fragmentation, relentless ad clutter and smartphones fueling short attention spans?
A new study presented at the Advertising Research Foundation Audience Measurement Conference in New York today suggests the long-term effect of ads may even be stronger than long believed.
A quarter century ago, researchers examined ads for more than 40 packaged-goods brands in test markets for the so-called “How Advertising Works” study. They found the long-term sales lift from advertising was on average double what occurred in the early weeks.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Visit Las Vegas wishes you a “Happy Vegas Season,” while McDonald’s — just named Creative Marketer of the Year at Cannes — celebrates FIFA World Cup fever. And Target offers a tribute to babies — which it affectionately calls “time thieves” and “hungry, sleepy, poopy little crooks” — then suggests that parents can “save what little time you have with store pick-up.”
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
(TrendHunter.com) ‘The Electric Moon’ is an American company that manufactures eye-popping vintage light-up signage inspired by American carnival culture. The company has a variety of existing sign shapes onto…
Here’s some interesting work from Verizon which, in partnership with women’s network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM). The campaign, entitled Inspire Her Mind, is designed to encourage young girls to break gender barriers and pursue a path towards STEM.
When you view the campaign’s Inspire Her Mind video you will, sadly, realize that unintentionally belittling a girls’ aspirations is all too common and even widely accepted as the norm.
The campaign is built upon the insight that a significant drop off exists in women showing interest in these fields between childhood and adulthood; 66 percent of 4th grade girls say they like science and math, yet only 18% of college engineering majors are female.
Through their partnership with MAKERS, Verizon aims to create awareness of the lack of female presence in STEM and help facilitate change so women can pull ahead, stay competitive and ultimately, do their part in helping to better the world.
Reshma Saujani, MAKER and founder of Girls Who Code, provides the voice over for the campaign and is a strong advocate for closing the gender gap in technology and preparing young women for jobs of the future. Verizon’s contribution to Girls Who Code will allow the organization to expand to new regions of the country and reach even more young girls who desire a career in STEM.
Twitter has released a World Cup video encouraging consumers to use the service during the upcoming games.
The video was created by Goodby Silverstein & Partners, which is going to handle a larger brand campaign for Twitter later this year, according to a spokeswoman for the agency. The video introduced a slogan, “Love Every Second,” that will likely appear in future brand marketing.
Twitter earlier this year reached out to ad agencies seeking ideas on creative ways to market the service and build the Twitter brand. A Twitter spokesman did not respond to requests for comment.
(TrendHunter.com) Creative Wooden Creatures is an award-winning wooden toy kit by Hakan Gürsu of Designnobis, aimed at helping kids learn and create the forms of organic land and sea creatures, as well as any other…
(TrendHunter.com) The ‘V and the Holograms’ editorial is inspired by the 80s cartoon, ‘Jem and the Holograms.’ Currently being turned into a live action movie set to hit theaters in 2016, this…
(TrendHunter.com) There are a ton of wearable technology being created and marketed to solve a slew of problems, many of which need hardly be addressed on a daily basis; enter the Cyclus Watch. It is a concept that…
Unfortunately, slavery is not history. Help us put an end to it.
Advertising Agency: Grey, Brazil
Creative Directors: Mariângela Silvani, Sérgio Fonseca
Art Director: Felipe Leite
Copywriter: Leandro Leal
Media Director: Davi Monteiro
Illustration: Estudiorama
Art Buyer: Cristiane Medeiros
Unfortunately, slavery is not history. Help us put an end to it.
Advertising Agency: Grey, Brazil
Creative Directors: Mariângela Silvani, Sérgio Fonseca
Art Director: Felipe Leite
Copywriter: Leandro Leal
Media Director: Davi Monteiro
Illustration: Estudiorama
Art Buyer: Cristiane Medeiros
Unfortunately, slavery is not history. Help us put an end to it.
Advertising Agency: Grey, Brazil
Creative Directors: Mariângela Silvani, Sérgio Fonseca
Art Director: Felipe Leite
Copywriter: Leandro Leal
Media Director: Davi Monteiro
Illustration: Estudiorama
Art Buyer: Cristiane Medeiros
You’re invited to show us you’re nuts.
We’re looking for the biggest and brightest–with a big kick of crazy. Show us everything you’ve got because we see different, differently. AREA 23 is excited to welcome you to our first-ever onsite portfolio review. Some of the most creative minds in the pharmaceutical advertising industry will be on hand to review the work of newly graduated art directors, copywriters, and graphic designers.
Advertising Agency: Area 23, New York, USA
Creative Directors: David Adler, Tim Hawkey
Art Director: Charlie Rategan
Copywriter: Ryan Goldberg
Published: May 2014
You’re invited to show us you’re nuts.
We’re looking for the biggest and brightest–with a big kick of crazy. Show us everything you’ve got because we see different, differently. AREA 23 is excited to welcome you to our first-ever onsite portfolio review. Some of the most creative minds in the pharmaceutical advertising industry will be on hand to review the work of newly graduated art directors, copywriters, and graphic designers.
Advertising Agency: Area 23, New York, USA
Creative Directors: David Adler, Tim Hawkey
Art Director: Charlie Rategan
Copywriter: Ryan Goldberg
Published: May 2014
You’re invited to show us you’re nuts.
We’re looking for the biggest and brightest–with a big kick of crazy. Show us everything you’ve got because we see different, differently. AREA 23 is excited to welcome you to our first-ever onsite portfolio review. Some of the most creative minds in the pharmaceutical advertising industry will be on hand to review the work of newly graduated art directors, copywriters, and graphic designers.
Advertising Agency: Area 23, New York, USA
Creative Directors: David Adler, Tim Hawkey
Art Director: Charlie Rategan
Copywriter: Ryan Goldberg
Published: May 2014
In dated but unreported news, Executive Vice President Mathias Appelblad recently left Deutsch LA for TBWA‘s Media Arts Lab, which has witnessed some executive-level changes as its relationship with sole client Apple shifts.
Appleblad joined Deutsch in February 2013 to assume the then-new role of EVP/Digital Executive Creative Director, creating work for Volkswagen and others. Prior to that move, he spent nearly three years as EVP/ECD at BBDO New York, where he worked on campaigns like GE’s “Ecomagination.”
Appleblad’s agency roots lie overseas with Sweden’s Forsman & Bodenfors; he joined F&B after establishing himself as an art director with various companies and worked on IKEA’s “Dream Kitchen for Everyone (no noise)” as Interactive Creative Director.
We have no official word on his position at MAL, but we will update this post if we receive more information.
New Career Opportunities Daily: The best jobs in media.
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