The Big Issue Foundation: A Homeless Success Story – on a Receipt


Design
The Big Issue Foundation

Advertising Agency:Hakuhodo, Tokyo, Japan
Creative Director:Takayoshi Kobayashi
Art Director:Shuhei Kuwabara
Production Company:Tohokushinsha Film Corporation
Creative:Motoi Fujiwara

Virgin Radio: Come as you are, Billie Jean, Every breath you take


Print
Virgin

If you knew about what it took, you wouldn’t steal it.
Say no to piracy.

Advertising Agency:H&C Leo Burnett, Beirut, Lebanon
Chief Creative Officer:Bechara Mouzannar
Executive Creative Director:Malek Ghorayeb
Creative Director:Abraham Varughese
Copywriter:Zaid Alwan, Abraham Varughese
Art Director:Edward Poh
Illustrator:Edward Poh

Jewl-Encrusted Opulence Accessories – Jolita Jewellery's Braided Collection Embraces Ornate Accents (GALLERY)

(TrendHunter.com) Inspired by antique Memento Mori accessories, the “Braided” collection from Jolita Jewellery embraces opulent design details. The colorful collection pays tribute to ancient…

Cutting Board Knife Holders – New-wave Knife Block by Jowan Baransi is a Two-in-One Design (GALLERY)

(TrendHunter.com) The New-wave Knife Block boasts a sculptural aesthetic that is more practical that it might first appear. Although some may chock up the undulating form as purely decorative, it becomes immediately…

Wiener Städtische Versicherung AG Vienna Insurance Group: A Safer New Years Eve

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Andrea Demmer
Copywriter: Alistair Thompson
Account Supervisor: Moana Merzel
Account Manager: Johannes Maurer-Stroh
Producer: Denise Mayerhofer
Final Art Work: Rene Vogelmann, Aron Cserveny
Published: December 2013

David Brat Was Aided by Influential Figures Like Laura Ingraham

David Brat’s out-of-nowhere victory in the Virginia Republican primary was due in large part to an unusual alignment of media figures like the radio host Laura Ingraham.

Lady Gaga Becomes a Live Nation Client

Live Nation, the concert promoter, announced a management deal with the performer’s new manager, Bobby Campbell, on Wednesday.



Motorola: Moto X Wired Interactive Print


Promo, Direct Marketing, Print
Motorola

The Moto X customization experience comes to WIRED magazine in the world’s first interactive print ad. Select copies of the January edition of WIRED magazine contain a special surprise – the very first interactive print experience. Yep, you read that right. You can start designing your Moto X right in the magazine. It’s an ad that’s as unique as you are, for a phone that’s truly yours.

Advertising Agency:Digitas, New York, USA

Eden Park clothes: For you, guys


Print
Eden Park

Advertising Agency:Les Gaulois, Paris, France
Creative Director:Gilbert Scher
Art Director:Marie Donnedieu
Copywriter:Ouriel Ferencz
Photographer:Estelle Rancurel

Amnesty International: Lips, Nose, Eyes


Print
Amnesty International

He has his mother’s lips.
Report abuse.

He has his mother’s nose.
Report abuse.

He has his mother’s eyes.
Report abuse.

Advertising School:Brother Ad School, Buenos Aires, Argentina
Art Director:Diogo MonteCarlo
Copywriter:Luis Gutiérrez
Retoucher:Diogo MonteCarlo
Photographer:Lucas Rozada

Asociación Nueva Esperanza: Food, Bed


Print
Asociación Nueva Esperanza

This should not be the food of a child.

This should not be a child’s bed.

Advertising Agency:RVN Pensamiento Estratégico, Caracas, Venezuela
Creative Director:Ronny Garcés
Art Director:Gilberto Machado

Calgary Farmers' Market: Apple, Strawberry, Grapes, Eggplant, Tomatoes, Banana


Outdoor, Print
Calgary Farmers’ Market

All summer long.

 

Advertising Agency:Wax, Calgary, Canada
Creative Director:Trent Burton
Art Director:Brad Connell
Copywriter:Chris Lihou
Photographer:Justin Poulsen

Magazine El Librero: The Little Prince, Don Quixote, Moby Dick


Print
El Librero

Read between the lines.
Keep reading.

Advertising Agency:Deep, Caracas, Venezuela
Creative Director:Lenin Perez Perez
Art Director:Vito Reyna
Copywriter:Laureano Grisotto
Illustrator:Vito Reyna

Trent University: Thinking, Search, Periscope, Beaker


Print
Trent University

Challenge the way you think.

 

Advertising Agency:BrandHealth, Peterborough, Canada
Creative Director:Rick Kemp
Copywriter:Rick Kemp
Art Director:Monica Klasa
Illustrator:James Steinberg

Volkswagen Adaptive Cruise Control ACC: Distance


Print
Volkswagen

The right distance makes all the difference.

 

Advertising Agency:Grabarz & Partner, Hamburg, Germany
Executive Creative Director:Ralf Heuel
Group Creative Director:Diana Sukopp
Creative Directors:André Price, Jan-Florian Ege
Art Directors:Bernhard Hoerlberger, Alexandra Beck
Copywriters:Alexandra Beck, Bernhard Hoerlberger
Account Supervisor:Julia Wilhelm
Producers:Kristina Mohr, Katrin Redeker
Final Artwork:Anne Swierczynski

M6 Mobile: Armstrong, Kant, Pythagoras


Print
M6 mobile

Advertising Agency:Ogilvy & Mather, Paris, France
Chief Creative Officer:Chris Garbutt
Creative Directors:Baptiste Clinet, Nicolas Lautier
Executive Director:Natalie Heckel
Account Director:Thomas Christean
Copywriter:Antoine Gauquelin, Andrew Jolliffe
Art Director:Bruno Bilcalho Carvalhaes
Photographer:Bruno Bilcalho Carvalhaes
Planner:Ivan Pjecic

Pollos Copacabana Concert for Mom on Mothers day: Music for Mom


Print
Pollos Copacabana

One of the most important bolivian fast food restaurant organized a concert to celebrate mother´s day. This is the print we used to communicate this event.

Advertising Agency:Kevlar, La Paz, Bolivia
Creative Director:Federico Alonso Guzmán
Art Director:Alejandro Sejas García Bernal
Copywriter:Israel Blanco
Illustrator:Adolfo Chipana
Additional Credits:Federico Alonso, Vania Salcedo, Ana Silvestro

Neon Streamlined Scooters – This Compact Scooter is Clever, Functional and Aesthetic (GALLERY)

(TrendHunter.com) Instead of running to catch the bus or geting stuck in the bicycle rush every morning, try the Pigeon Kickscooter and glide to work or school on a compact scooter without being out-of-breath and…

Florida-Based Ad Fraudsters Skim Millions From Advertisers, Then Disappear


Some of the globe’s most recognizable brands — including Oreo, GlaxoSmithKline, Burger King and Sprint — were bilked out of millions of dollars by a Florida company that used fake websites to skim from the ad-tech ecosystem.

Then, the scam’s operators simply disappeared.

Perpetrators of online ad fraud are usually portrayed as running sophisticated, high-tech operations. But this scam is notable for its simplicity. The fact that some of the biggest names in ad tech were unable to detect it draws the industry’s fraud-fighting capabilities into question.

Continue reading at AdAge.com

Panera CMO: Cramer-Krasselt Didn't Fire Us


Panera Bread Chief Marketing Officer Michael Simon said today that its creative agency Cramer-Krasselt did not quit the marketer, as the agency’s leaked internal memo seemed to indicate.

“Cramer-Krasselt did not fire us,” he said. Rather, he said that the chain had been pushing the agency to bring the advertising to the next level over the last couple months because Panera has been tweaking its marketing strategy due to softening sales. “We weren’t performing at the levels we wanted,” he said. Mr. Simon said that Cramer-Krasselt ad been producing some new work, but that while the ads were good, they weren’t breakthrough enough.

“We told them we were going to open it up for review, and they decided not to participate,” said Mr. Mr. Simon. Panera has since launched the review and reached out to about eight agencies, said Mr. Simon, who declined to name the participants.

Continue reading at AdAge.com