FIFA 13: Join The Club
Posted in: UncategorizedA Electronic Arts coloca você dentro de um clube para apresentar “FIFA 13″. Misturando a realidade com virtual, é um passeio pelos modos de jogo da melhor franquia de futebol existente.
O filme criado pela Wieden+Kennedy de Amsterdã conta com a presença dos jogadores Joe Hart, Alex Oxlade-Chamberlain e Lionel Messi.
Existe também uma versão interativa, criada pela AKQA, no estilo da campanha “My Time Is Now” da Nike.
Não é o melhor comercial já criado para a série FIFA, mas pense que não deve ser fácil trabalhar todo ano com o briefing “jogador dentro do universo do futebol”.
Post originalmente publicado no Brainstorm #9
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