Breast Unit Prague Center for diagnosis and treatment of breast cancer: Interactive Poster


brest unit poster

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: ‘Touch them to ensure that they don’t disappear.’

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Ta?evski

Skoda HR: CV


Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Directors: Kristina Ambrozova, Lauren van Aswegen
Copywriters: Tereza Sverakova, Igor Paleta
Additional credits: Weareflink/Niko Tziopanos, Bakery Films

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Advertising Agency: Lowe Pirella Fronzoni, Rome, Italy
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Art Director: Alessandro Izzillo
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