BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. is making a subtle but potentially important change in how it compensates top managers, one that will reward them for increasing market share even if industry sales slow and the company resorts to price cuts. The move has some speculating that P&G is girding for a period of slower growth, lower prices and bruising promotional battles over the next three years.
DETROIT (AdAge.com) — As head of Ford's global marketing, sales and service, Jim Farley is in charge of continuing the marketing momentum. He has been part of the team that has led the Ford brand's resurgence, helping create buzz through a variety of uncommon marketing activities. He spoke with Automotive News about the company's marketing challenges and plans for the future.
SAN FRANCISCO (AdAge.com) — The role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
YORK, Pa. (AdAge.com) — What happens when AT&T no longer has exclusive rights to Apple's iPhone? Well, it seems to be preparing for that day by creating branded apps as one of the ways for its 100 million-plus iPhone customers to remain with the carrier rather than switch.
foto: Ken Fujioka
No sábado, eu falei sobre a campanha República Popular do Corinthians realizada pela Nike, em comemoração aos 100 anos do clube.
Porém, esqueci de citar um fato importante que me foi comunicado no Parque São Jorge: a campanha também se estenderia aos estádios, começando pelo jogo de domingo contra o Vitória no Pacaembu.
Uma bandeira gigante faz alusão a República Popular do Corinthians. Veja no vídeo abaixo:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the month of August 2010, these are the Top 50 marketing strategy trends, which include Nonchalant Boudoir Shoots, Regrettable Tattoo Ads and Retro Rocker Looks. The rankings are based on millions…
(TrendHunter.com) For the month of August 2010, these are the Top 50 art and design trends, which include Zig-Zag Haircuts, 500-Square-Foot Homes and Body-Bending Babes. The rankings are based on millions of views and 2908…
(TrendHunter.com) Spread your wings and text with the LG Eagle Phone. This phone was designed by Eugene Kim and features an innovative flip/touchscreen concept.
The LG Eagle Phone can function as either a traditional flip…
Utilizando um novo game social do Facebook, o Car Town, a Honda está promovendo seu modelo CR-Z com outdoor virtual e conteúdo especial para os jogadores.
Desenvolvido pela Cie Games, Car Town traz a mesma receita de jogabilidade dos populares social games da atualidade: o micro-manuseio e gerenciamento, mas aqui ao invés de fazenda ou algo que o valha, você personaliza e compra carros para a sua garagem virtual.
A parceria da Honda com Car Town vai durar dois meses, e além do outdoor clicável logo início da sessão do jogo, oferece também uma área patrocinada, em que os jogadores podem assistir conteúdo da marca e comprar um Honda CR-Z para a sua própria garagem virtual.
Além disso, a promoção da Honda interfere na jogabilidade, já que o CR-Z é o único veículo do game que permite cumprir certos desafios e ganhar pontos.
Car Town, lançado há menos de um mês, já conta com 3.5 milhões de usuários.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the month of August 2010, these are the Top 50 bizarre trends, which include Body-Bending Babes, Creepy Cake Photography and Erotic Forest Photoshoots. The rankings are based on millions of views and…
Agency: Leo Burnett, Lebanon
Director: Caroline Labaki
DP: Pierre Mouarkech
Production House: Wonderful Productions
Archive Footage: art&d Studio
Via [mediaME]
“Tea, but funny. Nestea.”
Advertising Agency: Publicis Publicitas, Guayaquil, Ecuador
?Creative Director: Alvaro Noboa S.?
Art Director / Illustrator: Gabriel Calderon
?Copywriter: Javier Ramirez
?Photographer: Carlos Santana?
div class=”imageleft”a href=”http://www.adrants.com/images/dr_cheeseburn_facebook_status.jpg”img alt=”dr_cheeseburn_facebook_status.jpg” src=”http://www.adrants.com/images/dr_cheeseburn_facebook_status-thumb.jpg” width=”150″ height=”80″ //a/div
Dr. Cheesebarn, the agency band for Resource Interactive, just sent us their new video called Status.
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div class=”imageleft”a href=”http://www.adrants.com/images/club_seat_volleyball.jpg”img alt=”club_seat_volleyball.jpg” src=”http://www.adrants.com/images/club_seat_volleyball-thumb.jpg” width=”150″ height=”84″ //a/div
No sooner do we offer a shockingly un-Adrants-like viewpoint concerning the use of sex in advertising, we are forced (with tooth picks in our eyes!) to endure the tantalizing gyrations of a bevy of bathing suit-clad hotties as they dance (in sow motion, no less) across a beach volleyball court.
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div class=”imageleft”a href=”http://www.adrants.com/images/water_aid_dig_toilets.jpg”img alt=”water_aid_dig_toilets.jpg” src=”http://www.adrants.com/images/water_aid_dig_toilets-thumb.jpg” width=”150″ height=”84″ //a/div
London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid.
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Tenho comentado muito sobre marcas que utilizam as redes sociais para hospedar aplicativos baseados em serviços e entretenimento, como forma de expandir, e até melhorar, a sua relação com os consumidores em um universo mais interativo. E o investimento em “social games”, como mencionamos em posts anteriores, se tornou um caminho interessante não só para grandes marcas do Ocidente. Vejam este exemplo do MyMajlis.
Durante este Ramadã, mês sagrado dos muçulmanos, a TBWA\RAAD criou uma game no Facebook para um importante banco de Dubai, o Standard Chartered, onde os usuários podem criar uma tenda e convidar seus amigos para visitar. As tendas com mais visitantes ganham prêmios semanais, além de progredir em 3 levels, aumentando a tenda e as opções de móveis disponíveis, que podem ser comprados usando os cartões de crédito do banco (maior o level, melhor o cartão e maior o limite de compras). Fora isso, os usuarios que clicam em “like” ganham créditos extra para decorar a tenda.
O mês do Ramadã é uma época muito especial nos países muçulmanos, e você vê tendas espalhadas pelas cidades onde as pessoas recebem seus amigos no final do dia para quebrar o jejum.
Segundo a TBWA\RAAD, a ideia foi simplesmente recriar essas tendas de forma virtual, decoradas pelos usuários para receber seus amigos no Facebook durante o dia, enquanto estão de jejum em casa. Ou seja, convergir serviços para o ambiente digital não é, ou nunca foi, uma questão cultural.
(TrendHunter.com) The carefree vibe of the Mishka 2010 Fall lookbook definitely has to be attributed to model Chloe Wise’s ease in front of the camera. I’m sure ladies trying to channel Chloe’s “cool” will rush to pick…
div class=”imageleft”a href=”http://www.adrants.com/images/foursquare_times_square_billboard.jpg”img alt=”foursquare_times_square_billboard.jpg” src=”http://www.adrants.com/images/foursquare_times_square_billboard-thumb.jpg” width=”150″ height=”227″ //a/div
Towering above American Eagle’s Times Square retail store and taking over the retailer’s billboard space, Foursquare has infiltrated Times Square.
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(TrendHunter.com) Whether you’re a fan of kids or not, these shots from photographer Kotori Kawashima will melt your heart in an instant. The photos are from Kawashima’s book entitled “Mirai-Chan,” which is her daughter’s…
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