Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.
(TrendHunter.com) Julia Bauer and Lisa Epple’s ‘Passionate Flow’ photography features a burst of colored powder that emits from the model herself. The photography is powerful and creative, showing both the model’s reactions…
To raise awareness about drugs, a rehab centre has created with their agency a fake facebook profile.
You can then follow the fake life of a model starting drugs…
Advertiser: Chabad Addiction Rehabilitation Centre
Agency: Saatchi & Saatchi South Africa
Une collaboration entre Nike et les boutiques Foot Locker qui présente cette campagne “I Am the Rules” à l’occasion de la mise en vente de la nouvelle paire exclusive Air Max 90 Colorway. Une direction vidéo réussie par Alex and Liane, à découvrir dans la suite.
O Google e o Arcade Fire chamam de “filme interativo feito em HTML5″, mas eu não tenho certeza se só isso explica esse experimento intitulado “The Wilderness Downtown”.
Você coloca o endereço onde cresceu – eu escolhi um lugar qualquer em Nova York, pois ruas brasileiras o site diz que não tem dados suficientes do Google Maps e Street View pra experiência ser 100% – e então começa um “vídeo” multi-janelas no seu navegador com a música “We Used To Wait” do Arcade Fire.
Além de mostrar o potencial do HTML5 – e puxar sardinha pro Chrome – o projeto usa o seu browser como uma mídia artística. A ideia partiu do diretor Chris Milk e do Google Creative Lab, que queria criar um clipe personalizado, sem ser preso aos formatos padrões de vídeo.
O lance é que, além da parte tecnológica da coisa, o experimento tem relação com a letra da música, e no final lhe pede para escrever uma carta para os seus herdeiros desse planeta. Na segunda fase do projeto, esses textos serão selecionados para se transformarem em cartões postais (de verdade) contendo a semente de uma árvore (de verdade).
Crie o seu: thewildernessdowntown.com
| Dica do leitor Diogo Abdalla
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
As his judgment becomes more and more tinted by amber waves of Canadian Club, it's becoming likely that Don Draper's long-lasting value to the Sterling Cooper Draper Pryce project might be his counsel to someone whose name isn't on the door — yet. Sure, it was Draper's cinematic effort for Glo-Coat that bagged the agency a Clio and some glory, but it's clearer and clearer that the future belongs to Pete Campbell and, especially, Peggy Olsen.
div class=”imageleft”a href=”http://www.adrants.com/images/big_ad_gig_julie_bowman.jpg”img alt=”big_ad_gig_julie_bowman.jpg” src=”http://www.adrants.com/images/big_ad_gig_julie_bowman-thumb.jpg” width=”150″ height=”84″ //a/div
Perhaps you’ve heard of Advertising Week’s Big Ad Gig?
pa href=”http://feedads.g.doubleclick.net/~a/7FbMeszKogwhMmNlVERXRaaftqo/0/da”img src=”http://feedads.g.doubleclick.net/~a/7FbMeszKogwhMmNlVERXRaaftqo/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/7FbMeszKogwhMmNlVERXRaaftqo/1/da”img src=”http://feedads.g.doubleclick.net/~a/7FbMeszKogwhMmNlVERXRaaftqo/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/ar-ps-bm.jpg”img alt=”ar-ps-bm.jpg” src=”http://www.adrants.com/images/ar-ps-bm-thumb.jpg” width=”150″ height=”103″ //a/div
ATTIK will break a new commercial for the Scion tC’s Take On the Machine campaign September 10.
pa href=”http://feedads.g.doubleclick.net/~a/OCT_7VgNqBx9up2ou0xJX8zavUo/0/da”img src=”http://feedads.g.doubleclick.net/~a/OCT_7VgNqBx9up2ou0xJX8zavUo/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/OCT_7VgNqBx9up2ou0xJX8zavUo/1/da”img src=”http://feedads.g.doubleclick.net/~a/OCT_7VgNqBx9up2ou0xJX8zavUo/1/di” border=”0″ ismap=”true”/img/a/p
SAN FRANCISCO (AdAge.com) — Founders of virtual currency company Rixty were working on a virtual world and ran into a problem — users eager to get into the world but too young to get a credit card required for the game.
Na semana passada, a Gucci estreou seu comercial de perfume dirigido por Frank Miller. Tem aquele estilo todo e… OK. É isso.
A Chanel fez bem menos barulho com seu filme, também de perfume, dirigido por Martin Scorsese, e este está algumas escalas acima do rococó de Miller. Eu sei que é injusto comparar, mas são dois trabalhos de grife voltados para o mesmo segmento.
De qualquer forma, a primeira pergunta deve ser: de quem veio a ideia? Do diretor? De uma agência (que não é citada na ficha técnica)? O filme da Chanel tem um ideiazinha, da Gucci é só a estética.
Na trilha, “She Said Yeah” dos Rolling Stones.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Dans l’esprit de Film Posters, voici une nouvelle série de posters minimalistes mais cette fois-ci consacrée aux clips. Cette série comprend dix affiches, pour dix artistes et dix réalisateurs différents comme Michel Gondry, Spike Jonze ou encore Chris Cunningham.
(TrendHunter.com) Ladies, you know you have the most fun when you let loose with your girlfriends, and the Complot SS11 lookbook captures this bonding time perfectly. Yet even though they seem to be having the time of their…
These japanese guys are so crazy!
Advertiser: something from Japan
Un impressionnant travail d’animation par Brendan Carroll et Francesco Giroldini, tous deux issus du Ringling College of Art + Design. Ce court-métrage intitulé “The Monk & The Monkey” est l’histoire de Ragu, un garçon déterminé à devenir moine qui fait face à un défi inattendu.
“Extend the life of your electronics. Clamper. Surge protection devices.”
Clamper is a technology company producing equipment to protect devices against voltage surges. The products connect the consumer’s appliances – TV, DVD, stereos, and computers – to a plug preventing the damage that might otherwise be caused when lightning strikes.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriters: Dan Zecchinelli, Leandro Neves
Photographer: Pedro Gravata
Post Production: Aderson Fagundes
Une superbe animation typographique initiée par le studio Calango, basé à Amsterdam. Un travail très sobre et efficace d’une durée de 1min10 et intitulé “Moshun”. Le tout sur une bande son réalisée par Datasette. A découvrir en images et en vidéo dans la suite de l’article.
(TrendHunter.com) Shot by photographer Benjamin Horne, the Caroline Brasch Nielsen Vogue Russia September 2010 Spread is one hot mess. There’s no one else that can trip and look this hot while falling.
The spread features…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
