Hasta La Creative!

FLAGSTAFF, Ariz. (AdAge.com) — Men's personal care has accelerated enough that backers of women's beauty site TotalBeauty.com are joining forces with men's online publisher Break Media to create a site designed to attract the growing ad dollars from the space. But men haven't yet reached the point that they're willing to knowingly visit a site about grooming, the two companies believe. So when the joint venture, ModernMan.com, launches later this year it will deal with the subject matter obliquely, styling itself as a broader lifestyle site aimed at giving men an edge at work and play.

Em mais uma ação online super criativa e bem amarrada, a Crispin Porter trabalhou a idéia de marcar a presença do Burger King em mensagens de erro no Digg.

Se algum usuário norte-americano digitar qualquer coisa que não produz resultados de pesquisa, ele verá a mensagem:

“Looks like your search had a typo. Maybe you’ve got tiny hands?
The $1 BURGER KING® Double Cheeseburger is so big and beefy it’s not for the tiny handed.
Click here to see why it might be too much for you to handle. Mr. Tiny Hands. ”

A inusitada oferta do cheeseburger que custa USD 1, serve para apoiar a campanha televisiva em que clientes reclamam que suas mãos são pequenas demais para segurar o sanduíche. Assista o divertido comercial abaixo:

Assim como Whopper Sacrifice, eu também vejo este novo trabalho da Crispin como um insight muito inteligente dentro do mundo digital, onde coloca a presença da marca em um lugar que certamente impacta as pessoas, principalmente porque elas não esperam se deparar com alguma mensagem de apelo comercial como esta.

LONDON – The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour’s plans to increase National Insurance, in front of people in the exact salary band their pledge affects.

LONDON – The Sony Ericsson WTA Tour is launching a social media site which aggregates Facebook and Twitter content from popular tennis stars such as Maria Sharapova and Venus Williams.

Remember the day you first discovered Google search. Now, think back to what search was like before, using Altavista and Lycos. It was pretty painful stuff. Google, with its plain-vanilla HTML interface, simple black text, blue links and one sole graphic did nothing but revolutionize my search experience, and judging by the brand it has built since, I don't suspect I'm the only one.

LONDON – BBC One won the ratings war during the crucial 9pm to 10pm slot last night as ‘Richard Hammond’s Invisible Worlds’ drew four million viewers.

(TrendHunter.com) The Zhang Yichao 2010 China Fashion Week Show intensely upgrades the high heel platform. Some of these shoes, over ten inches tall, had models tripping and falling all over the runway. The various see-through,…

LONDON – Coca-Cola is taking its Dr Pepper brand into social media, using its ‘What’s the worst that could happen?’ tagline to challenge people to risk embarrassing themselves to win money and ringtones.

LONDON – Marmite has debuted its two ‘party election’ ads online ahead of their first TV outing on Friday night – watch The Hate Party’s Stop the Spread ad here.

LONDON – Google has blamed the “great firewall of China” for its abrupt loss of service in mainland China yesterday, but confirmed all its services are back up and running again today.