Hasta La Creative!

DETROIT (AdAge.com) — General Motors' Cadillac has started a review for a new creative ad agency, and incumbent Modernista, Boston, has decided not to participate, Brian Nesbitt, general manager of the luxury brand, said today in a statement.

LONDON – Fast-food chain McDonald’s is celebrating the 35th anniversary of its arrival in the UK with a nostalgic campaign that focuses on its best-known menu items.

Kroger and Yoplait hit the $1 million mark in donations to Susan G. Komen for the Cure this fall through the annual in-store Kroger Salutes Survivors program. Since 2000, Yoplait has worked with the Cincinnati-based retail grocery chain to support local Komen affiliates in their work to eradicate breast cancer.

LONDON – Nothing to do with the high street fashion retailer, Time Fcuk adds a new perspective to the traditional puzzle game, proving that the most compelling games are not always the flashiest. Revolution’s gaming expert and Kerb managing director Jim McNiven sets out the case.

LONDON – Ofcom is extending its review of rules governing content on TV, to cover sex, competitions and product placement.

LONDON – The nascent e-book reader market is hotting up, with US book retailer Barnes & Noble set to launch a rival to Amazon’s sought after Kindle.

Aproveitando a semana de lançamento do novo álbum do KISS, o elogiado “Sonic Boom”, a Mars Inc. irá lançar uma edição especial de M&M’s com os integrantes (atuais) da banda. Gene Simmons, Paul Stanley, Tommy Thayer e Eric Singer com suas caras maquiadas estampadas nos confeitos de chocolate, mas nada de Ace Frehley ou Peter Criss.

A versão limitada será vendida apenas nas lojas do Walmart, que também lançará o novo disco da banda (responsável pelo melhor show que já vi na vida) de forma exclusiva.

A ação faz parte da campanha da Mars para divulgar a ferramenta “MY M&M’s”, em que qualquer um pode customizar o chocolate escolhendo cores, fazendo upload de imagens, mensagens e diferentes embalagens. Eu vou dar um jeito de conseguir esses KISS M&M’s, palavra de fanboy!

Post originalmente publicado no Brainstorm #9
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It’s a classic love triangle: The wealthy Kraft wants British beauty Cadbury. Cadbury, however, wants Hershey’s, the poor, yet perfectly sweet option. Hershey’s is of a lower financial capability than the domineering Kraft and is reluctant to make a move, though it knows the two make an ideal pair. So it goes for the two U.S. food makers and the international sweetheart Cadbury.

The drama began in September when Kraft slipped an unsolicited note to Cadbury, making it a marriage offer for $16.7 billion. Cadbury, being of higher standards, immediately rejected it. Hershey’s also wanted Cadbury’s hand, but being of a lower income bracket, the company struggled to gather the funding necessary to support the lifestyle of the demanding Cadbury. After Kraft’s shameless act of domination, Cadbury’s parents, the U.K. Panel on Takeovers and Mergers, had a nice chat with their daughter and decided to set a dueling date for the two contenders: November. The two must make a reasonable and honorable proposition by then or leave empty handed.

For Kraft, the challenge is obvious: They must open themselves up and make a smart, honest proposal for Cadbury’s hand. Doing so would boost their shares in the food-making industry to compete with the biggest and baddest of the land, Nestle. Hershey’s, on the other hand, is the hard-working visionary who is merely after the one he loves. Cadbury would open up an international market for the American-born company and offer pathways into Europe. After last year’s heartbreak from the girl next door, Wrigley, and her marriage to Mars, Inc. (creating the world’s largest sweets company), Hershey’s has done its best to put itself together and move onto to other options.

Hershey’s is doing all it can to make the right move on Cadbury; the former even hired advisors to assist in exploring the bid for marriage. Marrying Cadbury would ensure the continuation of the boarding school for low-income children, which Hershey’s is currently running, so the stakes are high. Kraft, however, is a financial wiz and hopes to capitalize on the devaluation of the British pound during the deadline time, thus being able to bid lower and still come out on top.

Tensions are high, and the suspense rises daily. Hopefully, love will conquer all, and they’ll live happily ever after.

Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.

NEW YORK (AdAge.com) — PepsiCo has awarded a piece of its digital business for brand Pepsi outside the Omnicom Group family to Interpublic Group of Cos. digital agency Huge, said executives familiar with the matter.