Throughout my nearly two decades in the marketing industry, I've witnessed many different ways in which people have "moved on up" (apologies to Mr. and Mrs. Jefferson). And I firmly believe that you don't have to kiss ass or sell your soul, no matter the economic conditions, to get ahead. Rather, it almost always comes down to following 11 key principles.
Recognizing advancements in the fair representation of the gay community in advertising, the Gay and Lesbian Alliance Against Defamation hosted its inaugural Media Awards in Advertising last night in New York. Host Alan Cumming and a slew of presenters, including 4A's President Nancy Hill, gathered to recognize the work of 10 brands that have made strides to increase the size, diversity and accuracy of LGBT-related images in advertising.
There's a new media law in Argentina that's causing trembling among advertisers and agencies. The legislation forbids media companies from owning more than one cable channel or owning both cable and broadcast channels at the same time. The law also establishes that only ads entirely produced in Argentina, or co-produced with foreign funding but using staff that's at least 60% Argentine, will air on open radio and TV.
LONDON – Postal delivery will be disrupted for the rest of this week despite the Communication Workers Union and Royal Mail coming close to a “sensible agreement”.
(TrendHunter.com) Brian Cummings is a photographer out of St. Louis, Missouri who is celebrating Halloween by putting a terrifying spin on the best years of your life.
‘Dead of the Class’ features a horrifying homecoming…
Você, obviamente, já conhece o trabalho do coletivo Improv Everywhere. Se a sua agência planeja criar um flashmob para uma marca, não queira fazer nada menos do que o grupo nova iorquino faria.
A Cadbury Adams sabe disso, e resolveu contratar os próprios caras para realizar uma performance para o novo Trident Layers. Seis atores, que pareciam trabalhar ou fazer compras em um supermercado do Queens, começam um musical cantando sobre como as frutas deveriam ficar unidas.
Segundo o Improv Everywhere, a Cadbury deu controle criativo e não solicitou a presença do produto na ação. Perceba que as frutas citadas no musical são as mesmas dos sabores do novo Trident. O flashmob no supermercado é baseado em uma outra iniciativa do próprio grupo, a famosa “Food Court Musical”.
Nesse post, eles contam os detalhes de como foi o processo de criação, ensaio e produção do musical para a Trident, incluindo a sala de controle e o esconderijo das caixas de som.
(TrendHunter.com) I don’t know if I would ever want to sit for a Diego Cadavid portrait session. There seems to be a clear theme going on (at least for the women) that I’m pretty sure would make me very uncomfortable. Not…
Un travail du studio Nexusproductions basé à Londres, sur ce spot présentant la fonction Internet et localisation de Google Maps de l’imprimante HP Photosmart Premium. Une bande-son de “A Punk” par Vampire Weekend, produit par Goodby, Silverstein & Partners.
If you ever wanted to know everything there is to know about New Orleans – well, an overly stereotypical version of the place – you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide.
Quem assistiu o espetacular “Distrito 9″, sabe que os aliens são obcecados por ração de gato. Uma lata de comida felina é capaz de gerar uma correria de “camarões”.
Na própria África do Sul, onde a história de “Distrito 9″ se passa, a marca de ração Lucky Pet resolveu se apropriar do hype do filme.
Criaram uma lata especial de ração para gatos, com a inscrição: “Loved by cats and other creatures.” O produto está sendo distribuído na saída dos cinemas, e vendido por tempo limitado.
Uma ação de product placement, fora do filme, é claro, mas ainda com contexto. A criação é da agência com o nome mais legal ever: The Jupiter Drawing Room.
Advertising agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou & Frederic Temin
Art Director: Youri Guerassimov
Copywriter: Gaëtan du Peloux
Photographer: Romain Favre
You’ve always got to wonder about these ads. You know the ones. The entire ad is one large graphic. And the only other thing on the page is a tiny logo and, perhaps, a tagline.
NEW YORK (AdAge.com) — Is Sunday the new Thursday? For at least three TV seasons, Sunday has been the most expensive night of the week on broadcast TV for advertisers, according to Advertising Age's annual survey of ad prices for network programming in prime time.
LONDON – Interpublic, parent to Mediabrands agencies Universal McCann and Initiative, has posted a 14.2% drop in organic revenue for the third quarter and has parted ways with 5,100 employees in the past 12 months.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.