Hey, Ex-Soldier. Are You Good to Go?

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Being in the service is like living in a bubble: you do as you’re told, go where you’re sent, and live on-base, which has its own restaurants, shops and medical centers.

Aegis’ Napier Tamps Down Continuing Speculation of Havas Merger

NEW YORK (AdAge.com) — There's no truth to talks of a merger between French ad network Havas and the U.K.'s Aegis Group, insisted Aegis' chairman, John Napier, on a conference call with analysts today.

Vodafone Awards $1 Billion Global Media Business to OMD


NEW YORK (AdAge.com) — Vodafone, the world's largest mobile telecom provider, consolidated its $1 billion-plus global media-buying account with Omnicom Group's OMD.

Insightful Subculture Studies – ‘People of Walmart’ Captures Shoppers in the Wild (GALLERY)

(TrendHunter.com) ‘People of Walmart’ is one of those photoblogs that either makes you laugh hysterically or curl up and cry. For me, it’s the former. After all, there’s no place that can bring out shirtless, mulleted,…

O, Hell No; Three Olives Brings O-Face to TV

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Three Olives Vodka, the folk that pimped the nation for its best O-face, is back with a triage of TV spots.

A publicidade não salva mais os veículos

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Não há como negar que os veículos de comunicação precisam buscar novos formatos publicitários, e, claro, de receita, para desafiar a constante perda de grana, devido à falta de interesse dos anunciantes e outras tantas razões.

Portais de conteúdo, principalmente os de veículos tradicionais como WSJ, The Economist, NYT, Estadão.com, entre outros, são os que mais sofrem com a nova realidade. São eles que precisam provar que investir em internet é uma forma rentável, já que a audiência toda está migrando (ou já migrou) para esse ambiente.

Para complicar ainda mais, as velhas formas de publicidade não são validas no novo cenário. Não adianta simplesmente migrar de plataforma.

Como o leitor – cada vez mais desconfiado e impaciente – já não quer ser interrompido, os portais de conteúdo sofrem para encontrar a poção mágica que tornará seus veículos rentáveis e altamente sustentáveis.

No último dia do Digital Age 2.0, o co-fundador do YouTube, Chad Hurley, afirmou  que “conteúdos diferentes exigem formatos publicitários diferentes”, implicando que o grande lance é diversificar as formas de rentabilizar o seu conteúdo, e não se prender a um único formato ou a uma única plataforma. Uma colocação tão reflexiva quanto a frase: “The best advertising is not advertising“, dita pelo fundador da agência AKQA, Ajaz Ahmed.

Mas e aí?

Além de buscar outras formas não-publicitárias para reverter a situação, como cobrar por conteúdo específico ou pacotes de acesso diferenciado (Premium, por exemplo), os veículos já não podem focar apenas em formatos de publicidade tradicional como nós a conhecemos. Publicidade com cara de publicidade já não é mais a bola da vez. O que se deve é buscar maneiras de inserir o anunciante dentro do conteúdo, de forma relevante, sem que ele seja taxado de impróprio e intrusivo. Uma tafera difícil, isso sim. Mas que deve ser considerada desde sempre.

NBC New York Plugs Local Cred with Quirky Shut-Ins

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We’re not really sure what New Yorkers read to give them that Big City somethin’-somethin’, but NBC New York wants the crown for itself.

Non-Prof Mails Change in Hopes of Getting Some

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We’ve all gotten a save-the-kids! mailer, and most of us have gotten the kind with the nickel or the quarter enclosed, for added effect.

Almost Ready, Guys. Just Tryin’ to Decide if It’s a Kitchen Knife Day.

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Through the magic of YouTube, Choose a Different Ending walks you almost seamlessly through a tense scenario between street kids.

Siegfried Opera

Une spectaculaire vidéo de post-production par Martin Inda diffusée pendant l’opéra Siegfried : un drame lyrique écrit par Richard Wagner. Un travail visuel diffusé à Valence, grâce à 14 projecteurs simultanées pendant 5 heures. Vidéo à découvrir dans la suite.



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Previously on Fubiz

Are You Ready for Some Football? You Better Be


MINNEAPOLIS (AdAge.com) — The dog days may conjure up images of the boys of summer in tight pennant races, but most prominent on prime-time network schedules in August are NFL exhibition games. With apologies to traditionalists, the sport that's become our national pastime is football — at least as far as the true national pastime, watching TV, is concerned.

Hallucinogenic Cafeterias – Designer Tobias Rehberger Wins With Trippy Lunch Space (GALLERY)

(TrendHunter.com) It’s lunch time at work, and you decide to visit the company-run cafeteria downstairs.  Only when you get there, it seems as though you took the red pill, and went down the rabbit hole. Fret not, it is…

Marston’s launches its own VB

LONDON – Marston’s is celebrating England’s Ashes win over Australia with the launch of Victorious Bitter.

Handle Ad Biz Burp Your Baby *DRAFT*

Babies In Ad Biz

Recently upon reading an article, Top 7 Great Places To Work , on Cnn.com I happened upon Maya, a creative consulting firm. After employees that are new parents get off their maternal or paternal leave this creative agency insists on them bringing children to work. Got me thinking, if this industry is supposed to be on the cutting edge and creative, how come more advertising, design, marketing, and other communication companies do not top these types of lists? As this industry demands more and more hours and brain power, some “big idea power” must be put into human resource relations.

Jinean Robinson is a CCIO (Chief Creative Infections Officer) in this industry for 8+ years, specializing in creative strategy and implementation, 360 branding, and brand development. Join her @Twitter or her firm Germ, LLC.



Barbie Masterpieces – Kristyna Milde Recreates Famous Paintings with Posed Dolls (GALLERY)

(TrendHunter.com) Czech artist Kristyna Milde recreates some of history’s most famous paintings using posed Barbie dolls as a replacement for the female subjects of these artworks.

Kristyna Milde’s engaging series entitled…

POP magazine launches new web site

LONDON – Bauer Media’s bi-annual POP magazine will be published in September under new editor in chief Dasha Zhukova, supported by a new website.

NUJ slams planned job cuts at Express Newspapers

LONDON – The NUJ has attacked planned editorial cutback plans at Express Newspapers by demanding justification for every one of the 70 jobs it reportedly plans to axe.

Virgin to launch on-demand service for Living

LONDON – Virgin TV is launching an on-demand service for its Living channel.

Virgin to offer Living Player catch-up service

LONDON – Virgin Media-owned channel Living is to offer a new on-demand service, Living Player.

Vodafone hosts ‘urban tag’ tournament for Android handset launch

LONDON – Vodafone has teamed up with digital agency Marvellous to create a branded urban game using Android handsets, to promote Vodafone HTC Magic launch in the Netherlands.