(TrendHunter.com) British architect Alex Michaelis designed and constructed the perfect family home complete with staircase slide, skylights, a rock-climbing wall and an indoor pool.
Each family member had a voice in the…
Kimberly Clark has unveiled a new super premium diaper under its Huggies brand that includes natural, organic materials and ingredients to provide gentle protection for new babies, as well as initial steps toward environmental improvements, without sacrificing performance.
The new Huggies Pure & Natural diaper is hypoallergenic, latex and fragrance free and features a breathable outer cover that includes organic cotton. The liner includes natural Aloe & Vitamin E and materials from renewable sources, and the product’s outer packaging is sourced from 20 percent post-consumer recycled materials. The new diaper will be offered in 6 sizes, from newborn through size 5.
K-C expects the Huggies Pure & Natural diapers will help the brand build inroads with those moms who are most interested in products that include natural materials to provide the best care for their babies. According to a K-C consumer research study, the moms surveyed expressed a strong interest in purchasing Huggies brand diapers that included organic and natural materials.
Huggies Pure & Natural diapers will be widely available in North American retail outlets later in April.
(Source) Press
(TrendHunter.com) These embarrassing Google Street View images are hilarious, though they really drive home how Big Brother-like the satellite imagery can be.
These poor people. The bizarre Google Street View images in…
"Amazon: the Internet company that doesn't understand the Internet" is my favorite of thousands of tweets on the subject of Amazon's sudden censorship of gay- or lesbian-themed books. The episode proved that even a well-liked, household-name company can pay a high price for not monitoring its brand in social media.
(TrendHunter.com) If you were rockstar, complete with the confidence and coin of Kanye, what would your pad look like these? This gallery takes you inside the homes of some of the most recognizable rockstars, showing you…
Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: John Pallant
Creative Director: Bennie Du Plessis
Creative Group Head/ Art Director: Jade Manning
Art Director: Jp De Villiers
Copywriter: Bennie Du Plessis
Copywriter: Olwen South, Hailey Hounsom, Kgaugela Motaung
Art Director: keshia meyerson
Photographer: Garth Palmer
Post production: Sagren Reddy
Producer: Scot Aitken
Account Supervisor: Zoe Willems
Account Manager: Skye Capazorio
Planner: Adene Van Der Walt
“Say hello to your mirror. Clearasil.”
Advertising Agency: EuroRSCG, Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Marcin Kruk
Copywriter: Alicja Wysocka
Photographer: Tomek Zieciowski
Other additional credits: Anna Zieciowska
Fred Wilson kicked off Ad Age's recent Digital Conference urging us to focus on "earned" vs. paid media. But the manner in which employees treat customers does more to drive online love (or venom) than the best advertising campaign. That's why our entire marketing debate must shift to the tougher operational decisions we need to make to maximize earned media. And we also need to be brutally honest about the upfront investment and choices we need to get this right.
Fighting for (or against) a cause amid the ever-shifting social media landscape is the one of the greatest benefits of having a social voice: the accessibility to use it. If you bitch, someone’s listening. If you praise, someone’s listening. If you need to get the “word” out, someone’s there to help. Yet, as with any “voice” others may hear, prudence cautions us to: “Use your voice wisely.”
Why? The “Three I’s:” Impropriety, Inequality, and Injustice. A threat to the “I’s,” real or perceived, will ignite a flame of backlash that will cross the synapses of cyberspace at light speed. The message, like a painful Internet toothache will rouse the sleeping giant of “violated rights” to respond, repel, and, yes, retaliate. People are listening; intertwining with social media as it spreads in ever-widening, influential spheres, integrating into our lives as easily and quickly as mobile technology. Content is king, and it’s powered by users. Beware! Any misstep or lack of discretion in the social arena will bring down the unwelcome glare of public scrutiny. Just ask Amazon.
So, when the “Gathering Storm” video debuted on YouTube, it roused the slumbering giant to quickly became a target. The one-minute video, posted by the National Organization for Marriage (NOM), speaks in a somber, calm manner about same sex marriage negatively affecting the lives of “everyday” people. Released a week ago, the video has received over 38,000 views on YouTube and been picked up by MSNBC’s Hard Ball, Wired, The Chicago Tribune, New York Times, and other mainstream sources. As of this morning: 2125 Diggs and nearly 700 comments. The Human Rights Council, proponents for same-sex marriage denounced the video as a “fake,” that promoted “fake” problems experienced by “fake” people.
Although it looks homemade, it drives NOM’s message right home…proving that we do pay attention to items that affect us. As if any proof were needed, there are six pages of rebuttal videos.
Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing here as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or www.twitter.com@jlo0312.
One of the most important paradigms governing today's marketing world is the constant drive to better segment a brand's customer and prospect base. Conventional wisdom says that the better we segment consumers, the better we can market to them. Consumer segmentation is viewed as a "best-in-class" practice across the marketing world. But are we on the right track?
(TrendHunter.com) Will Robert Pattinson’s new haircut inspire a new teen fad? The Twilight star must be finished shooting New Moon, the next part in the vampire movie series, because these shocking images of a very different…
In this week's episode of Creativity's Top 5, Heineken and Amsterdam-based agency Pink & Poodle introduce Jillz cider with help from a few singing beefcakes; Sprint and Goodby, Silverstein & Partners tell us what's going on right now; Grey, London, enlists Keira Knightley to deliver a powerful message for Women's Aid; the Barbarian Group chronicles its adventures within the GE machine; and Poke, London, uses Twitter to let people know just how hot the Albion Cafe's buns are.
(TrendHunter.com) What do an office chair, sofa or picture frame have to do with photography, or even art? A lot. Polish photographer Szymon Brodziak is known for his original ideas for photo sessions. Many companies are…
In the event you thought you could go one day in ad land without a cheap pun, we’re gonna help stop that ludicrous idea right now.
This anti business card evangelist is just so quotable.
NEW YORK (AdAge.com) — The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
