Feb
19
BBC Trust backs Thompson over Gaza appeal decision
Posted in: UncategorizedLONDON – The BBC Trust has decided to back BBC director-general Mark Thompson’s decision not to run the Disasters Emergency Committee’s (DEC) Gaza crisis appeal.
Feb
19
Half-Life: Escape from City-17
Posted in: UncategorizedDois jovens diretores independentes de comerciais, David de 23 e Ian de 25 anos, resolveram demonstrar seus talentos com um curta-metragem baseado no game “Half-Life”. Apenas 24 horas depois de ter sido publicado no YouTube, o vídeo já contabilizava 1.5 milhão de visualizações. Aliás, nos últimos dias tem sido o vídeo número 1 no ranking global.
“Escape from City-17″ foi produzido com impressionantes 500 dólares, mas tem cara de blockbuster de ficção hollywoodiano. Segundo os Purchase Brothers, como David e Ian se denominam, o curta foi filmado em estilo guerrilha: sem dinheiro, sem tempo, sem equipe, sem roteiro.
Agora representados pela produtora canadense Sons and Daughters, David e Ian esperam ser contratados por agências e clientes para dirigirem comerciais. No site você pode conferir dois trabalhos que a dupla realizou como portfolio para Coca-Cola e Apple.
Recomendo muito assistir em HD. Tem até uma cena com referência ao pé-de-cabra de Gordon Freeman. Bons tempos de “Half-Life”.
Feb
19
MTV Pioneer Launches $99 Music Videos on the Web
Posted in: Uncategorized
Back in 1981, Fred Seibert helped create MTV. Now he'd like to recreate it on the web with a new network devoted to music videos made in a day for $99 or less.
Feb
19
RNIB turns to Occam for improved data handling
Posted in: UncategorizedLONDON – The Royal National Institute of Blind People (RNIB) has engaged Occam to cleanse its marketing database and improve its marketing team’s access to the data.
Feb
19
UM wins Carbon Trust’s £4m consolidated media work
Posted in: UncategorizedLONDON – Universal McCann has landed the Carbon Trust’s £4m consolidated media buying account following a shoot-out against Carat, Manning Gottlieb OMD and Brilliant Media.
Feb
19
Starbucks’ New Instant Coffee Put to Taste Test
Posted in: Uncategorized
NEW YORK (AdAge.com) — A panel of seasoned Ad Age newsroom coffee junkies surprised themselves Wednesday when they were unable to tell the difference between Starbucks' new instant coffee and the chain's in-store brew. The blind comparison taste test was conducted with some of the first samples of Via, the "soluble" powdered coffee Starbucks is launching this month. Watch the four-minute video of the test in progress.
Feb
19
NOAH: Flacons
Posted in: Uncategorized
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Executive Creative: Wolf Heumann, Dirk Haeusermann
Creative Director: Christian Fritsche, Peter Kirchhoff
Art Director: Kay Potthoff
Copywriter: Frank Seiler
Photographer: Ulrich Hoppe
Account Executive: Guido Kirschner, Katrin Stoecklmayer
Feb
19
Globetrotters Advergame
Posted in: Uncategorized
O Harlem Globetrotters, um dos eventos de basquete mais conhecidos do mundo, graças a performance inusitada de um grupo de grandes astros e ex-celebridades da NBA, ganhou um jogo online que pode ser acessado (free), de qualquer computador, através de um banner colocado no Candystand.com (famoso site de mini-games americano).
São duas opções de jogos. Tem o “Dunk Off“, que você pode criar várias acrobacias antes de fazer a sua enterrada, e o “Spin That Ball“, na qual é necessário girar a bola sobre o dedo, sem deixá-la cair.
O projeto já está sendo considerado um “advergame” pela mídia local, sendo que a estratégia é válida para estreitar a relação dos fãs com o evento.
:: Via Brandweek
Feb
19
The Golden Institute for Energy
Posted in: Uncategorized
What if Jimmy Carter had been re-elected in 1981? What would have happened if money and resources had been poured into geo-engineering rather than into space programs? continue
Feb
19
London free papers increase readership, reports NRS
Posted in: UncategorizedLONDON – Free newspapers thelondonpaper and London Lite posted big increases in readership levels last year, while paid-for rival the Evening Standard suffered a 10% fall.
Feb
19
Rotary Blood Bank – The heart
Posted in: Uncategorized
I love the concept behind this whole action and I bet donors loved it too. They really nailed it… Good job guys!
Title: The Heart
Client: Rotary Blood Bank, Rotary International
Ad agency: Leo Burnett, New Delhi
Executive Creative Director: Sainath Saraban, K.V. Sridhar
Art Director: Dalip Singh
Copywriter: Abhijat Bharadwaj
Photographer: Mukul Raut, Dalip Singh
Feb
19
ISBA to play key role in new green ads code
Posted in: UncategorizedLONDON – The Government has appointed advertisers’ body ISBA to play a key role in updating rules governing the advertising of environmentally friendly products and services.
Feb
19
Legenda é pirataria?
Posted in: Uncategorized
Feb
19
Opulent Auto
Posted in: UncategorizedClient: Opulent Auto Care Pvt. Ltd.
Agency: Lighthouse Communications, Pune, India
Creative Director: Rameshwar Jawanjal
Art Director:Sanjay Kamble
Copy writer: Udayend Lahiri
Illustrator:Irfan Kembhavi, Amol Khanzode
Feb
19
BMW: Yes, You, Can
Posted in: Uncategorized
“The New BMW 320 Discover it everyday for €275/month.”
Advertising Agency: Y&R Brands, Portugal
Creative Director / Copywriter: Judite Mota
Art Director: Pedro Cruz
Photographer: BMW Mediapool
Feb
19
Canon renews London, Milan and Paris Fashion Week sponsorship
Posted in: UncategorizedCanon has announced that it will continue to be the main sponsor for London, Paris and Milan Fashion Weeks for the next three years despite plummeting profits.
Feb
19
Virtual Zippo Lighter
Posted in: UncategorizedO famoso isqueiro Zippo ganhou, no final do ano passado, a sua versão virtual. Isso mesmo, pode até ser que muitos já conheçam, mas como eu ainda não havia postado aqui, achei útil arquivar em nossa categoria “mobile“.
Trata-se de um aplicativo, chamado Virtual Zippo Lighter, desenvolvido em parceria com a Moderati.
O aplicativo é gratuito e pode ser baixado pelo iTunes AppStore para iPhone e iPod Touch.
Ele inclui todas as funções de acendimento do lendário Zippo, e acabou se tornou uma ferramenta muito utilizada em momentos de diversão e brincadeira entre amigos.
Acompanhe em seguida um ótimo estudo sobre”Branded iPhone Apps“, que relata, ainda, o sucesso que o aplicativo da Zippo conseguiu alcançar nos Estados Unidos:
Feb
19
Lily Allen game passes 2m plays as blogger spat rages
Posted in: UncategorizedLONDON – An online game promoting Lily Allen’s new single ‘The Fear’ from her second album ‘It’s Not Me, It’s You’ has passed 2m plays on the singer’s official website as she becomes in embroiled in a spat with celebrity blogger Perez Hilton.
Feb
19
Universal McCann wins consolidated £4m Carbon Trust media account
Posted in: UncategorizedUniversal McCann has picked up The Carbon Trust’s £4m consolidated media buying account following a four-way competitive pitch.
Feb
19
TMN Group in new sale talks
Posted in: UncategorizedLONDON – Digital marketing and online research group TMN Group has started talks with an unidentified company about a reverse takeover.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.