Need a laugh? This will provide it.
Posted in: UncategorizedI love Toothpaste For Dinner. This one made me laugh right out loud. Monday is almost over. Thank the sweet Lord.
I love Toothpaste For Dinner. This one made me laugh right out loud. Monday is almost over. Thank the sweet Lord.
While it’s true that GSD&M is getting its shit together (oh hello CD Mark Taylor), we have to ask… did they pay for their recent puff piece in Adweek?
Come on… client quotes supporting their “purpose driven model”? A plug for Spence’s upcoming book? Greed, Sex not being a traditional agency? Heavens. Who took the cash for this one? You know the very decent writer, Gregory Solman, was writing that shit and gritting his teeth the whole time.
More: The “G” And The Missing “T” In GSD&M
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New Career Opportunities Daily: The best jobs in media
On the third of October, MarketWatch reported that New York based Cliff Freeman lost the Snapple account to Deutsch LA. For Deutcsh, the win meant reigning in the second half of the recently won Dr. Pepper account — the agency now holds all of Dr. Pepper Snapple Group on its roster; but we hear Cliff Freeman is suffering after the loss.
An agency representative would only go so far as to say that the shop is “going through a transition.” Yeah, who isn’t. That was in response to a question regarding rumored layoffs, which got wind of today. We have no further details to share; only condolences if they’re true. CF handles Quiznos, Baskin Robbins, Bonefish Grill and Quamut.
More: “10 Signs You’re About To Get Laid Off“
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New Career Opportunities Daily: The best jobs in media
Print may be lying low in the gutter like a drunken Bobby Brown, but that hasn’t stopped USA Today from turning down ad dollars.
The paper has decided not to run an ad from the Candie’s Foundation’s that comes with the headline “America, Wake Up. We have an epidemic.” The epidemic in question refers to teen pregnancy. Copy for the ad comes complete with visual shout outs to Bristol Palin and Jamie Lynn Spears. Fun! Why? They did not want to offend its readers.
Never fear! The NY Post has balls big enough to take the foundation’s dollars. Plus, the broadcast PSAs will begin running during tonight’s episode of Gossip Girl – the offensive to many, salacious TV show all about teen sex, which USA Today has run print ads for and written oodles of loving editorial about it, as well.
Really, USA Today… in this marketplace the double standard is a bit silly.
More: ABC Says No To Gore’s Ad
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New Career Opportunities Daily: The best jobs in media
Equal parts memoir, manifesto, scrapbook, and revolutionary design manual, Design Anarchy is an urgent call for artists, designers, architects and communicators to re-engage with the world.
Looking ahead to what will surely be one of the retail industry’s most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. First, the big-box store is going for the soft sell with its “True Stories” campaign, featuring real employees telling real anecdotes of helping customers. Second, the chain’s chief marketing officer is actually soliciting feedback on the rough cuts of the new TV spots. Over on his painfully underdesigned but otherwise commendable blog, CMO Barry Judge invites anyone and everyone to comment on the six rough cuts, although he encourages you to focus on critiquing the campaign as a whole instead of picking apart one spot. Judge notes that there will be other campaigns hitting the traditional messages of big selection and low prices, but he hopes the True Stories ads can “do a better job in telling the people part of our story.” UPDATE: Barry’s now taken the rough cuts down, having not secured the proper rights for some of the visuals and/or music. Oof!
—Posted by David Griner
Bacon Salt is a fat free, zero calorie, low sodium, vegetarian, Kosher, seasoning salt that makes everything taste like bacon. Bacon Salt is also the focus of Brian Morrissey’s new article on small companies that use social media to their benefit.
A brief report in Wired today indicates that because of Microsoft’s failed attempt at staking out a significant portion of the online ad business (after the Yahoo! deal went awry), it could leave the space all together.
Click continued to see why Microsoft might want to continue the fight.
More: “Microsoft Gets Pharrell Williams To Lie For Them“
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New Career Opportunities Daily: The best jobs in media
America’s going through a period of bottled water Puritanism.
I remember thinking about five or six years ago how if I went to a digital shop, I’d be pigeon-holed in their creative cul de sac.
WRONG!
According to Ad Age, digital shops are now beating traditional shops for agency-of-record status.
While most clients still seek best-in-class specialists for every discipline, more are showing interest in digital agencies to serve as the lead on integrated communications efforts, consultants said. The uptick is particularly visible among marketers in the retail sector and other product categories where there is opportunity for e-commerce.
What’s more, clients are becoming less and less fixated on the type of agency handling their ad accounts and more on the individual brains behind the marketing campaigns.
In other words, it’s a talent war and the best digital shops have fresher talent, prepared to think differently about the media mix and other topics of interest.