Hasta La Creative!

Life is easier, if you don’t speak up.

Advertising Agency: Uncle Grey, Aarhus, Denmark
Creative Director: Per Pedersen
Art Director: Jesper Hansen
Copywriter: Michael Paterson
Published: August 2008

LONDON – Sir Martin Sorrell’s WPP Group is once again set to extend today’s deadline to Taylor Nelson Sofres shareholders and continue its hostile takeover approach for a further two weeks.

LONDON – London restaurateurs have been recognised in regional newspaper publisher Archant’s annual London Food and Drink Awards, in an event hosted by celebrity chef Jean-Christophe Novelli.

Life’s great at Reunion Island.

Advertising Agency: Luvi Ogilvy, Reunion Island, France
Creative Directors: Pedro Oliveira, Philippe Amsallem
Photographer: Eric Lafargue
Photo retouch: Magenta

Life’s great at Reunion Island.

Advertising Agency: Luvi Ogilvy, Reunion Island, France
Creative Directors: Pedro Oliveira, Philippe Amsallem
Photographer: Eric Lafargue
Photo retouch: Magenta

The second ad from Bill Gates and Jerry Seinfeld is above. This is the long version, though their is a 30 second cut. At one point, Gates asks: “Why are we doing this?” Jerry’s answer is that they need to connect with real people. Okay. It’s kind of cute. I’m not against this storytelling idea, but the pay-off has got to be amazing. The next ad is supposedly going to actually, you know, talk about the brand. So, we’ll see.

More: See The First Ad.

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New Career Opportunities Daily: The best jobs in media

Brandweek has written an article this morning about how Baby Boomers are enjoying social networks. Ha!

“Social networking sites [SNS] used by teenagers and young adults are also being adopted by baby boomers (aged 44-61). The findings show that 41% of baby boomers have visited social networks, such as MySpace or Facebook, and 61% have been to sites with streaming or downloadable video.”

This shouldn’t surprise anyone. Boomers are texting, using social media and sending emails from their Blackberrys. However, I was recently working with a big death star media agency on a brand launch for Boomers. They told the client that Boomers weren’t using the web; that targeting social networks was not worth it. They cited some old media studies and a new one that said that Boomers didn’t even know what social media was.

I argued. True. Most Boomers couldn’t define social media, but that doesn’t mean they aren’t using it. I showed thensome real world consumer studies that weren’t created by abstract entities. I cited observational studies of of Boomer SNS such as BOOMj and Twitter and blogs. To top it off, I had to explain to the media company that social media is NOT just made up of social networking sites.

What kind of people or should I say, ostriches, are working at some of these media and traditional agencies? The more you know, the better you can serve your clients and increase your own bottom line. Simple.

More: Social Media And The Ad Biz

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New Career Opportunities Daily: The best jobs in media

(TrendHunter.com) Vivienne Tam unveiled a hot new fashion accessory at her fashion show during Bryant Park’s Mercedes Benz Fashion Week – a red hot HP laptop with her signature peony design.

The HP Vivienne Tam edition…

SYDNEY – Nielsen Online has appointed Matt Bruce as national sales director to manage growth of the Nielsen Online client base.

LONDON – Bartle Bogle Hegarty New York is producing a documentary to capture the launch of Oasis’ new album “Dig Out Your Soul”.