(TrendHunter.com) Tecktonic is a new dance driving France just totally nuts. It’s not known if it’s just a huge marketing gimmick to sell tee shirts or gum, but seems the french kids just can’t get enough of it. It’s the…
(TrendHunter.com) The master rum makers in Cuba claim to have worked magic to create this very limited edition rum. They have taken the best and oldest rum in their cellars to hand blend this liquor treat.
Only 1,000…
(TrendHunter.com) Remember when Trend Hunter featured butt cleavage lingerie for women? Although it’s not quite as revealing, the lace up concept is now being applied to denim – for men!
Actually, it strikes this Kentucky…
(TrendHunter.com) This clever lamp by Hector Serrano fulfills two functions. It is both a lighting fixture and a clothes hanger. Your clothing actually becomes the lampshade one which is change very often! Now you can find…
(TrendHunter.com) Toss out those garden gnomes! Now there is something really scary to put in your garden – The Zombie from Montclaire Moors. It’s guaranteed to frighten away your neighbours and neighbourhood kids.
The…
Nielsen has been talking to shoppers in effort to determine how the economic slowdown is changing behavior.
They found that nearly two-thirds (63 percent) of consumers are reducing their spending, up 18 points since June 2007.
courtesy of Flickr user, Jim Forest
“Consumers are altering their driving and spending habits at dramatic levels,” said Todd Hale, senior vice president, Consumer & Shopper Insights, The Nielsen Company. “While discretionary spending is likely to be a challenge for most low and middle income shoppers, even affluent consumers are looking for ways to make their dollars go further.”
Nielsen’s research shows that more consumers (35 percent) are buying less expensive brands, up 12 points since December 2007. People are also clipping coupons and looking for price promotions at retail, shopping online, carpooling and using public transportation more often.
Are you doing any of these things?
(TrendHunter.com) Couture isn’t just for fabulously rich women, you know. Gents, admit it, you’ve daydreamed about strutting into the office in that perfectly tailored Hugo Boss suit, but you never really delved into the…
(TrendHunter.com) For all those who love stainless steel and black devices, there are people who hanker for the organic feel of wood. Hence, we have wooden mobile phones.
The Russian craftsman who made this wooden cell…
There are a lot of interesting points (and comment counterpoints) in this post at The Daily (Ad) Biz, talking about “below-the-line” agencies attempting to cross over. Here’s a snippet:
It seems that every company with a Photoshop license seems to think that they are an ad agency…like this partner agency that I am working with. They are a below-the-line/brochure shop and every time they present new creative, they always seem to have somehow slipped a brand ad into their presentation.
Weird.
Of course, they say that it’s only “to illustrate the holistic nature of the idea” but we all know what they are really trying to do. They’re trying to broaden their scope of work. They’re trying to win some of our business.
They’re so bad at actual advertising that they don’t stand a chance.
Agencies of the world, hear me now – below-the-line, SEO, brochures, PR, promotions, etc and so on are an important part of the marketing mix but you’re in no way capable of doing the heavy lifting of brand building. Most traditional below-the-line is product selling, not brand building. And that’s cool, products do need to be sold last I checked…it’s just doesn’t really prepare you to do this advertising thing.
It’s harder than it looks.
Few agencies do everything well–above, below, through, crossing the line, whatever. And, expanding on what I said in my recent Talent Zoo column, many agencies simply aren’t hiring people who can do lots of things well.
It’s painfully obvious when an agency tries to do a piece of work that’s clearly out of its league. It usually shows.
(TrendHunter.com) McDonalds and MySpace teamed up to find a new version of the classic Big Mac jingle. You get it: they wanted some street cred.
Turns out one of the five finalists is a guy called “The Locksmith”…
(TrendHunter.com) After succeeding with its coffee line, McDonald’s is set to provide customers with tasty bakery items to go along with that coffee. The new McBakery line was launched on 16 July, 2008 in Tokyo, Japan.…
(TrendHunter.com) My mom used to animate spoons and forks as airplanes in order to get us to open up and eat while we were kids. It would have been much more fun if we had this cool Airfork One.
The airplane shaped fork…
(TrendHunter.com) Following their ‘Suicide’ commercial, Heineken has another quirky one in the ‘F_ck It’ series.
A man comes back home from work with two Heineken beers (one for him and one for the wife) to find her blowing…
(TrendHunter.com) Johnson Smith has just patented the midway point between traditional guitar lessons and the Guitar Hero video game. Their E-Z Chord kit invention allows guitarists to combine the simplicity of button-pushing…
(TrendHunter.com) Peace of Cake is a cake tray with a message, “Make cake, not war.”
Fred says, “Everybody knows if we made more cake and less war the world would be a happier place.”
However, we all know that it takes…
(TrendHunter.com) Tibi swimsuits displayed brightly at the Mercedes-Benze Fashion Week Swim in Miami Beach. Along with the bright colors were bold prints and attention getting contrasts. Tibi’s designer Amy Smilovic returned…
(TrendHunter.com) Disney’s High School Musical premiered in January 2006 to 7.7 million viewers. That’s not a bad number, but it didn’t set the stage for what ended up happening. Fast forward 30 months, and more…
(TrendHunter.com) Have some fun with these static-cling mirror decals. Using this kit, you can easily add an eye-patch or funny hat to your own image. It’s a fun little way to spice up your morning shave, or perhaps get…
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