Now here’s a guerrilla stunt I’d like to participate in! This image shows 2,016 feet getting massaged! This stunt, featuring 1,008 reflexologists and 1,008 volunteer feet, took place July 1 in Taiwan,…
(TrendHunter.com) Paying homage to the extinct Mastadon, the Solar Wave Pavilion is Michael Jantzen’s attempt to design an eco-friendly structure that uses a variety of alternative energy sources. The wavy roof will gather…
(TrendHunter.com) Mario Testino, the famed fashion and celebrity photographer, is having some of his best works displayed at an exhibition called “Obsessed by You.” At the opening, celebrities and VIPS including Tom Ford,…
(TrendHunter.com) Charlize Theron not only peed her pants when filming Hancock (seriously, she said Will Smith made her laugh so hard, she lost all control!), but she’s also a much admired style icon. In fact, at the end…
This Toyota Prius campaign depicts a stark truth: draining fuel from mother earth is like taking life away. Use less fuel and you have more life.
The message is delivered with simple illustrations, by…
Boing Boing‘s removal of all references to blogger Violet Blue has caused such a stir that even The New York Times weighs in, so the story must really be worthy of debate. The controversy is too convoluted to rehash here. Besides, my research on Boing Boing yielded no mention whatsoever of this Violet Blue, and I couldn’t think of anyplace else to Google her for information. It seems hypocritical for a site supposedly committed to the free-flowing Internet to act in such a fashion, but Boing Boing is a silly name, so such moves are not entirely unexpected. I was worried that AdFreak might pull the same stuff with me, because they’re a small-minded bunch who refuse to accept that I don’t like wearing shirts in the office. I failed to find any of my posts online and protested to the editor, who pointed out that I’d misspelled my name while searching. Oddly, I’d botched my first name, and the other Gianatasios were mostly chefs in Sicily. Mmmm, grilled lobster tails are best prepared with oregano, basil and rosemary. Thanks, Internet!
—Posted by David Gianatasio
MINNEAPOLIS (AdAge.com) — An unresolved war. An unpopular president. A compelling campaign to succeed him. In some ways it may seem like 1968 all over again, but this time around, young people aren't taking to the streets to chant, "Make Love, Not War."
The Advertising Fight Club Edition
Wherein Tug and John ramble about the following:
Chapter One: Cannes happened?
Chapter Two: Advertising Fight Club (4:46)
Chapter Three: Back to that Cannes thing (10:49)
Chapter Four: The Half Yearly Blues (16:32)
Chapter Five: Home run story (21:21)
Chapter Six: A tribute to Mr. Carlin (25:45)
We submit it all for your listening pleasure now.
(TrendHunter.com) Jolis Paons is an amazing artist, as evident by the many talents displayed in her flickr profile. One of the projects that caught my attention is an artistic dress that she handmade purely out of phonebook…
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
CHICAGO (AdAge.com) — So you think you can dance? Matt Harding has made a business out of the white man's overbite. And sponsor Stride gum is looking to reap the benefits of nearly 5 million YouTube views of what can charitably be called him "dancing" around the world.
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Advertising Agency: Six Inches, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Directors: Pravin Shah, Rutul Mistry
Copywriters: Sanjay S, Umesh Mishra
Account Supervisor: Swapnil Malhotra
Photographer: Abitabh Kame
Production House: Lighthouse
Published: June 2007
Chris from One-to-One Interactive writes in with a new report that compares corporate professionally-done (and often committee-approved) builds in Second Life with player-made stuff. Even if you think Second Life is sooo 2007 but are interested in interaction design in general, take a look. Among other findings, there’s this gem about how the biggest sim is not always the most popular, and for the reasons that are familiar to architects and urban planners but not necessarily to software designers [emphasis mine]:
“Corporate builds are sprawling virtual landscapes that distribute users throughout multiple locations of activity. Visitors to corporate builds were likely to interact with the content alone or with one or two friends. In contrast, user builds focus visitor activity into a few key areas. As a percent of overall land, user-created builds devote 40% less space to dedicated social areas, such as clubs and dance floors, than corporate builds. The limited social space in user-created builds encourages residents to collect into more densely populated and socially active areas, discouraging resident sprawl. Visitors to user-generated builds were more likely to be in groups of 10, 20, or even more. Second Life is ultimately a social world; social interaction is the primary activity among its users, so spreading users apart amongst well-produced buildings, spaces, and activities is self-defeating.”
I gotta admit, I love me some magazines. Lots of ’em. And I really dig this idea:
Magazine buying may get an Internet-era makeover in September when Time Inc. launches Maghound, a service that promises to blend the convenience of subscriptions with the flexibility of newsstand sales.
Customers will pay a monthly fee for home delivery of the publications they want. But unlike with subscriptions, which typically run for fixed terms, users can go online and swap one title for another whenever they want.
Users will pay about $5 a month for three magazines, $8 for five, $10 for seven and $1 for each additional. About 10% of titles, including some weeklies, will cost more.
I’m not sure it saves money in the long run considering that many magazine subscriptions are pretty cheap, but still, this could juice up the magazine biz.
A broad range of titles will likely be available. Would you sign up for this?
Present ideas in joy and colour.
Have been crucified for 16 years. Immediately Saint.
Advertising Agency: AMNEWTON21, Rome, Italy
Creative Directors: G. Ambrosio, L. Maoloni
Art Director: Emanuela Morabito
Copywriter: Paolo Di Maio
Photographer: Vieri Ciccarone
Published: April 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
