Hasta La Creative!

Your signature has the power.

Advertising Agency: TBWA Paris, France
Creative Director: Erik Vervroegen
Art Directors: Jessica Gérard-Huet, Marianne Fonferrier

Facebook this, Facebook that. Blah, blah, blah…

MySpace is the more effective site, particularly for the entertainment industry and the millions of people who like to discover new music.

According to Fortune, Rupe bought MySpace in 2005 when it had $23 million in revenues; he recently told analysts that in the fiscal year beginning in July, it will take in $800 million, with a profit margin greater than 20%.

(TrendHunter.com) This leather keyboard sketchpad was designed by Yamaha Studio, the much-admired Japanese company, yet I really don’t know what to make of it.

Yamaha is better known for its heavy machinery like motorcycles, dirt bikes and ATVs as well as its musical instruments, particularly high end pianos, but a…

LONDON – Dawn Airey has resigned from the board of ITV and from her role as managing director of ITV Global Content with immediate effect.

According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).

Technorati Tags: Bud, Bud Light, dude, tv, commercials, beer, Las Vegas, drinks, DDB, websites, viral

LONDON – Dawn Airey is leaving ITV with immediate effect to take up a senior position at RTL Group that includes becoming chairman of Five, after a period of gardening leave.

Luis Sinco/LA Times

The above image, taken on November 9, 2004 has since appeared in more than 150 publications worldwide. It’s also earned the subject, Blake Miller, the moniker “Marlboro Man.”

According to Rolling Stone:

Overnight, the photo made Miller an unwitting icon, a symbol of the indomitable spirit of U.S. troops, the heroism and virility of the American fighter. The New York Post ran the shot — later nominated for a Pulitzer Prize — under a simple headline: SMOKIN’.

It’s a sad story from there and has little to do with marketing, but my thought is this. How lucky did Philip Morris get with this free “ad”? What if Miller was a roll your own kind of guy?

LONDON – The Office of Fair Trading is considering whether there are competition concerns over the launch of Project Kangaroo, the joint venture video-on-demand service between BBC Worldwide, Channel Four and ITV.

LONDON – Chris Last is to join Blue Sheep as head of information research and development, after leaving his role as technical director at Identex to take up the new position.

NEW YORK (AdAge.com) — At a presentation to advertisers April 28 at the Morgan Library, executives of A&E Television Networks confirmed that their companies are no longer going to limit themselves to programming about archaelogical digs.